Official education path
You enter the field through advanced professional training in marketing. The exact requirements vary depending on the business.
Top HR
Swiss professionsHospitality & Hotels
Sales- & Marketing-Manager/in Hotellerie
You market hotel packages at home and abroad, and actively look after guests.
01 · Overview
What this profession is about
You handle hotel sales and advertising. You keep in touch with customers through different channels.
At the heart of the hotel industry, you steer strategic marketing. You develop campaigns, maintain contacts with tour operators, and keep guest loyalty alive even after their stay. With creativity and organisational skills, you shape your hotel's image. You analyse market opportunities, adjust sales strategies, and boost booking numbers sustainably. Your work forms the basis for economic success and long-term customer loyalty.
FieldHospitality & Hotels
Education pathSpecialisation / Professional Function
IndustryHospitality, Housekeeping & Facility Management
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Sales- & Marketing-Manager/in Hotellerie.
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Sales- und Marketing Manager und Managerinnen Hotellerie
Typical training path
Sales- und Marketing Manager und Managerinnen Hotellerie
Prerequisites
- Marketingfachmann/-frau BP
- Kommunikationsfachmann/-frau BP
- Marketingmanager/in HF
- Business Communication FH
Requirements
- Oral and written communication skills
- Foreign language skills
- Organisational and planning skills
- Negotiation skills
- Creativity
- Flair for communication issues
04 · Skills & fit
What it takes
Required skills
- Language skills
- Communication skills
- Organisational skills
- Negotiation skills
- Creativity
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and check booking statistics. At the same time, new social media posts for the coming season go live. In between, you negotiate with tour operators to improve occupancy rates.
- You handle all sales of the hotel package at home and abroad.
- You place advertisements and maintain direct contacts with tour operators.
- You manage social media campaigns and send targeted emails to customers.
- You keep in touch with guests even after their stay.
- You manage hotel magazines and coordinate follow-up letters to keep customers engaged.
- Depending on the size of the business, you lead sales and marketing assistants.
- You develop creative concepts to maintain the hotel's image.
- You analyse market trends and constantly adjust sales strategies.
Working conditions
You work in hotels, resorts, or larger hospitality groups. Depending on the size of the business, you work in the marketing department or talk directly to management.
Strengths
- Language skills
- Communication skills
- Organisational skills
- Negotiation skills
- Creativity
Trade-offs
- High responsibility
- Flexibility
- Market uncertainty
- Continuous pressure
06 · Similar
