Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 60'000 |
| 3-5 yrs | CHF 95'134 |
| 6-8 yrs | CHF 77'451 |
| 9-11 yrs | CHF 72'250 |
| 12-21 yrs | CHF 90'000 |
| 21+ yrs | CHF 26'169 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Marketingmanager/in (Reisebranche, Tourismus)
You market destinations and travel offers for guests and partners.
01 · Overview
What this profession is about
Marketing managers in tourism plan campaigns, analyse data and steer destination marketing.
You shape how destinations are seen. You coordinate complex marketing projects for the tourism industry. You combine strategic thinking with creative ideas to reach the right audience. You analyse market trends, manage budgets and work closely with partners. Your goal is to boost the destination’s appeal sustainably and keep guests coming back.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryTourism
Swissdoc 0.640.25.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Tourism Professional. Based on 25 observations, updated 7 months ago.
Salary trend
+11% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 56'400 |
| 2017-2019 | CHF 54'600 |
| 2020-2022 | CHF 63'700 |
| 2023-2025 | CHF 62'457 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Tourism / Travel / Recreation | CHF 72'250 | 16 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Marketingmanager/in
Official education path
Entry is usually made through relevant professional experience in tourism or marketing.
Typical training path
Marketingmanager/in
Prerequisites
- Professional practice in tourism, (digital) marketing or similar
- Good German and foreign language skills
- Depending on the position: project management or leadership experience
Requirements
- Service orientation
- Communication talent
- Familiarity and identification with the city, region, country or similar
Where this can lead
Lateral entry is possible if you already have relevant marketing or tourism experience.
04 · Skills & fit
What it takes
Required skills
- Strategic thinking
- Communication skills
- Data analysis
- Language skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and check current campaign data. At the same time, you coordinate the next social media posts with agencies.
- You develop marketing strategies and adjust them continuously to current market trends.
- You plan digital campaigns for social media, websites and newsletters.
- You analyse data to measure the effectiveness of your advertising measures precisely.
- You manage budgets and coordinate cooperation with external agencies.
- You organise trade fair appearances and public events to promote the destination.
- You lead projects and manage teams during the implementation of concepts.
Working conditions
You work in tourism organisations, with tour operators or in destination management offices.
Where to learn
- Schweizer Tourismus-Verband STVFinkenhubelweg 11, 3001 Bern
Strengths
- Strategic thinking
- Communication skills
- Data analysis
- Language skills
Trade-offs
- High responsibility
- Seasonal strain
- Competition
- Travel time
06 · Similar
