Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 60'000 |
| 3-5 yrs | CHF 95'134 |
| 6-8 yrs | CHF 77'451 |
| 9-11 yrs | CHF 72'250 |
| 12-21 yrs | CHF 90'000 |
| 21+ yrs | CHF 26'169 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Tourismusdirektor/in
You lead and promote the tourism of a region strategically and operationally
01 · Overview
What this profession is about
Tourismusdirektorinnen und Tourismusdirektoren manage the tourism development of a destination and coordinate all relevant partners.
As Tourismusdirektorin or Tourismusdirektor, you are responsible for the tourism future of your region. You develop strategic concepts, build important networks, and ensure visitors receive an unforgettable experience. Your work connects business, culture, and nature into a cohesive package. This lasts long term and secures the growth of the destination.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryTourism
Swissdoc 0.640.25.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Tourism Professional. Based on 25 observations, updated 7 months ago.
Salary trend
+11% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 56'400 |
| 2017-2019 | CHF 54'600 |
| 2020-2022 | CHF 63'700 |
| 2023-2025 | CHF 62'457 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Tourism / Travel / Recreation | CHF 72'250 | 16 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Tourismusdirektor/in
Official education path
Entry typically requires a degree in tourism or a relevant advanced course with leadership experience.
Typical training path
Tourismusdirektor/in
Prerequisites
- Tourismusfachmann/-frau HF
- Tourismus-Manager/in FH
Requirements
- Communication talent
- Leadership and social skills
- Networked thinking
- High willingness to perform
- Good knowledge of business administration and marketing mix
- Affinity for digital media
- Good foreign language skills
Where this can lead
Career changers are possible if you have completed commercial or tourism training and verifiable leadership experience.
04 · Skills & fit
What it takes
Required skills
- Communication talent
- Leadership strength
- Strategic thinking
- Networking skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
In the early morning, you check the current booking numbers and coordinate with the marketing team. In the afternoon, you discuss plans for the upcoming peak season with hoteliers and transport associations.
- You develop strategic concepts for the tourism development of your region.
- You actively exchange ideas with the hotel industry, transport companies, and authorities.
- You analyse market trends and adapt existing offers specifically.
- You plan and manage marketing campaigns for the entire destination.
- You monitor the quality of guest care in the tourist service.
- You lead teams and coordinate operational processes in the office.
Working conditions
You work in tourism associations, destination management organisations, or regional marketing companies. Your workplace is usually a modern office, supplemented by many trips to cooperation partners.
Where to learn
- Schweizer Tourismus-Verband STVFinkenhubelweg 11, 3001 Bern
Strengths
- Communication talent
- Leadership strength
- Strategic thinking
- Networking skills
Trade-offs
- Seasonal strain
- High responsibility
- Travel intensity
- Budget pressure
06 · Similar
