Official education path
You enter the field through further training in marketing or the event industry. Relevant professional experience is also required.
Top HR
Swiss professionsBusiness, Administration & Tourism
Manager Live Communication
You plan creative communication concepts for trade fairs and events.
01 · Overview
What this profession is about
You develop and coordinate creative communication strategies for live events and trade fairs in a marketing context.
Live events and trade fairs are the stage for modern brand messages. As Manager Live Communication, you design creative concepts. These concepts integrate experiences smoothly into the marketing strategy. You connect different communication tools. You plan sponsorship strategies. You ensure every action reaches its target audience. Your focus is on strategic planning. You also handle the precise execution of live activities.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryMarketing
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Manager Live Communication.
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Manager Live Communication
Typical training path
Manager Live Communication
Prerequisites
- Ausbildung in der Marketing- oder Kommunikationsbranche z.B. Kommunikationsfachmann/-frau BP, Kommunikationsleiter/in HFP, Marketingfachmann/-frau BP oder als Eventmanager/in
- Berufserfahrung in der Messe- und/oder Veranstaltungsbranche
Requirements
- Marketing-oriented thinking
- Flair for numbers
- Organizational and planning skills
- Analytical skills
- Business knowledge
Where this can lead
Career changers can enter the field. You need solid marketing knowledge or years of practice in the event industry.
04 · Skills & fit
What it takes
Required skills
- Marketing-oriented thinking
- Eye for numbers
- Organizational skills
- Analytical skills
- Business knowledge
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at the conference table. You check how the trade fair appearance matches digital channels. Then you plan the logistics for an upcoming live action. You also coordinate the involved teams.
- You integrate these actions smoothly into the overall marketing goals.
- You coordinate cooperation with other company communication tools.
- You design targeted sponsorship and event strategies for the target audience.
- You monitor the implementation. You optimize processes on site.
- You analyze the impact of live activities. You use this for future campaigns.
Working conditions
You work in the marketing department of companies. You also work for event agencies or trade fair organizers. Your workplace changes between offices, conference rooms, and live event venues.
Strengths
- Marketing-oriented thinking
- Eye for numbers
- Organizational skills
- Analytical skills
- Business knowledge
Trade-offs
- High responsibility
- Flexible working hours
- Stressful periods
- Changing work locations
06 · Similar
