Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 80'000 |
| 3-5 yrs | CHF 89'967 |
| 6-8 yrs | CHF 94'500 |
| 9-11 yrs | CHF 110'701 |
| 12-21 yrs | CHF 110'000 |
| 21+ yrs | CHF 115'492 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Markt- und Werbepsychologe/-login
You research consumer motives and optimise advertising campaigns.
01 · Overview
What this profession is about
You analyse purchasing behaviour and advertising impact to develop data-driven brand strategies.
Market and advertising psychologists dive deep into the consumer world. They conduct surveys, analyse data, and decode unconscious buying motives. Their goal is to design targeted ad campaigns and strengthen brand image. With analytical insight and psychological expertise, they turn human behaviour into concrete marketing strategies.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryMarketing
Swissdoc 0.734.19.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Psychologist. Based on 703 observations, updated 7 months ago.
Salary trend
-3% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 93'000 |
| 2017-2019 | CHF 91'000 |
| 2020-2022 | CHF 92'721 |
| 2023-2025 | CHF 90'000 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Basel-Land | CHF 100'100 | 19 |
| Aargau | CHF 100'000 | 41 |
| Lucerne | CHF 100'000 | 29 |
| Zurich | CHF 96'000 | 159 |
| St. Gallen | CHF 92'300 | 33 |
| Berne | CHF 91'000 | 75 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Education | CHF 100'000 | 31 |
| Recruitment agency / Staffing | CHF 100'000 | 11 |
| Insurance | CHF 97'500 | 6 |
| Public administration / Associations | CHF 96'557 | 64 |
| Consulting various | CHF 93'000 | 36 |
| Health care / Social services | CHF 91'000 | 485 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Markt- und Werbepsychologin / Markt- und Werbepsychologe
Official education path
You typically enter the field through a psychology degree with a specialisation at master's level.
Typical training path
Markt- und Werbepsychologin / Markt- und Werbepsychologe
Prerequisites
- Further training in Marketing
Requirements
- Flair for numbers
- IT knowledge
- Organizational and planning skill
- Analytical skills
- Systematic working style
Where this can lead
Career changers can enter the field if they hold a related degree in social sciences or economics with a psychological focus.
04 · Skills & fit
What it takes
Required skills
- Analytical skill
- Numerical flair
- Planning skill
- IT knowledge
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit in front of several screens and analyse the results of a recent consumer survey. You spot patterns in buying behaviour and draw up concrete recommendations for the next ad campaign.
- You plan and carry out market psychology studies with targeted consumer surveys.
- You analyse the motives and buying behaviour of the target group.
- You filter future market trends from large amounts of data.
- You evaluate the impact of ad campaigns on brand image.
- You test sales psychology arguments for their persuasive power.
- You create strategic recommendations for marketing departments and agencies.
Working conditions
You usually work in marketing departments of companies, advertising agencies, or specialised research institutes. Your workplace is typically a modern office with access to large databases and analysis software.
Strengths
- Analytical skill
- Numerical flair
- Planning skill
- IT knowledge
Trade-offs
- Heavy data load
- Project pressure
- Room for interpretation
- Continuous training
06 · Similar
