Official education path
You usually enter through advanced vocational training. This includes a professional exam or a degree in data science or communications.
Top HR
Swiss professionsBusiness, Administration & Tourism
Mediaplaner/in
You plan and manage targeted media campaigns for advertising clients.
01 · Overview
What this profession is about
Mediaplaner/in analyse audience data and develop effective advertising strategies for various channels.
In the dynamic world of advertising, you analyse precise audience data. You choose the right media channels. You develop reach strategies. You turn media goals into concrete campaigns. You also handle administrative tasks. With a feel for numbers and solid IT skills, you actively shape brand visibility. Your analytical thinking and organisational skills ensure advertising budgets are used efficiently. Your work guarantees that messages reach the target audience.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryAdvertising
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Mediaplaner/in.
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Mediaplaner/in
Typical training path
Mediaplaner/in
Prerequisites
- Höhere Berufsbildung z.B. als Kommunikationsfachmann/-frau BP
- Studium im Bereich Data Science
- Mehrjährige Erfahrung in der Werbe- und Verlagsbranche
Requirements
- Flair für Zahlen
- Informatikkenntnisse
- Organisations- und Planungsgeschick
- analytische Fähigkeiten
- systematische Arbeitsweise
Where this can lead
Career changers can often enter. You just need experience in the advertising or publishing industry.
04 · Skills & fit
What it takes
Required skills
- Analytical thinking
- Numerical understanding
- Organisational skills
- IT understanding
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit in front of several screens. You compare current reach figures with budget targets. Then you adjust media purchases to align the campaigns perfectly with the target audience.
- You analyse detailed audience and reach data for advertising campaigns.
- You develop targeted reach strategies for different media channels.
- You turn high-level media strategies into concrete action recommendations.
- You coordinate the administrative processing of ongoing media projects.
- You check the efficiency of media carriers and media types.
- You create detailed reports on campaign performance.
Working conditions
You typically work in advertising agencies, publishing companies, or the marketing departments of large corporations. You often share an open-plan office with creative and strategic teams.
Strengths
- Analytical thinking
- Numerical understanding
- Organisational skills
- IT understanding
Trade-offs
- High responsibility
- Dynamic industry
- Project workload
- Audience focus
06 · Similar
