Sales & Procurement

Sales Manager/in

You market products and look after customers in Switzerland.

Sales Manager/in

01 · Overview

What this profession is about

Sales Manager/in manage sales regions. You acquire new customers and build long-term relationships.

Sales Manager/in drive successful sales strategies. You manage entire sales regions. You systematically acquire new customers and look after existing clients. Whether in the office or on the road: you analyse markets, develop sales concepts and ensure goods and services reach exactly where they are needed.

FieldSales & Procurement
Education pathSpecialisation / Professional Function
IndustryWholesale
Swissdoc 0.613.53.0

02 · Salary

What you can earn

MedianCHF 67'600
CHF 46'600CHF 102'055
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.

Salary by experience

70k80kmedian 68k62k65k70k69k76k81k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 62'400
3-5 yrsCHF 65'039
6-8 yrsCHF 70'000
9-11 yrsCHF 68'880
12-21 yrsCHF 75'780
21+ yrsCHF 81'250

Salary trend

+9% over decade
65k70k66k65k67k72k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 66'000
2017-2019CHF 65'000
2020-2022CHF 67'400
2023-2025CHF 72'000

Top earning cantons

  • SchaffhausenCHF 81'25015 obs.
  • SchwyzCHF 71'50021 obs.
  • GenevaCHF 71'40053 obs.
  • ZugCHF 70'75034 obs.
  • ZurichCHF 69'807256 obs.
  • AargauCHF 68'125152 obs.
View as table
CantonSalaryObs.
SchaffhausenCHF 81'25015
SchwyzCHF 71'50021
GenevaCHF 71'40053
ZugCHF 70'75034
ZurichCHF 69'807256
AargauCHF 68'125152

Top paying industries

  • EducationCHF 79'0506 obs.
  • Banking / Financial institutionsCHF 77'5908 obs.
  • Agriculture / Forestry / WoodCHF 75'7506 obs.
  • Tourism / Travel / RecreationCHF 73'5008 obs.
  • Transport / LogisticsCHF 72'00021 obs.
  • Public administration / AssociationsCHF 71'47318 obs.
View as table
IndustrySalaryObs.
EducationCHF 79'0506
Banking / Financial institutionsCHF 77'5908
Agriculture / Forestry / WoodCHF 75'7506
Tourism / Travel / RecreationCHF 73'5008
Transport / LogisticsCHF 72'00021
Public administration / AssociationsCHF 71'47318

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Sales Manager/in

Official education path

You typically start with commercial basic training or relevant sales experience.

Typical training path

Sales Manager/in

Prerequisites

  • Professional qualification (depending on the area/market performance)

Requirements

  • Understanding of economic and commercial contexts
  • Structured thinking
  • Sales personality
  • Professional experience
  • Willingness to travel
  • Language skills

04 · Skills & fit

What it takes

Required skills

  • Economic understanding
  • Structured thinking
  • Sales personality
  • Willingness to travel

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You check the customer database in the morning and plan your next visits. In the afternoon, you present new product lines and negotiate terms.

  • You market several product lines in your sales region.
  • You systematically acquire new customers and maintain existing contacts.
  • You analyse market conditions and adjust your sales strategies.
  • You manage the customer database and update prices regularly.
  • You coordinate product range expansions with production.
  • You manage budgets and monitor monthly sales targets closely.

Working conditions

You work in offices, at customer meetings or from home. Depending on the company, you switch between office and field work.

Strengths

  • Economic understanding
  • Structured thinking
  • Sales personality
  • Willingness to travel

Trade-offs

  • Target requirements
  • Travel time
  • Flexibility
  • Competitive pressure

06 · Similar

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