Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 62'400 |
| 3-5 yrs | CHF 65'039 |
| 6-8 yrs | CHF 70'000 |
| 9-11 yrs | CHF 68'880 |
| 12-21 yrs | CHF 75'780 |
| 21+ yrs | CHF 81'250 |
Top HR
Swiss professionsSales & Procurement
Handelsmarketing-Spezialist/in
You develop marketing strategies for trade and manage sales and communication.
01 · Overview
What this profession is about
You plan marketing campaigns, analyse markets, and coordinate sales and customer service in trade.
You increase the visibility of trade companies. You ensure products reach customers exactly where they look for them. You use solid market analysis and creative concepts to drive brand success. Your work combines strategic thinking with direct customer focus. You coordinate sales, communication, and range management. You aim to boost sales sustainably and uncover new market opportunities.
FieldSales & Procurement
Education pathSpecialisation / Professional Function
IndustryWholesale
Swissdoc 0.613.53.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.
Salary trend
+9% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 66'000 |
| 2017-2019 | CHF 65'000 |
| 2020-2022 | CHF 67'400 |
| 2023-2025 | CHF 72'000 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Schaffhausen | CHF 81'250 | 15 |
| Schwyz | CHF 71'500 | 21 |
| Geneva | CHF 71'400 | 53 |
| Zug | CHF 70'750 | 34 |
| Zurich | CHF 69'807 | 256 |
| Aargau | CHF 68'125 | 152 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Education | CHF 79'050 | 6 |
| Banking / Financial institutions | CHF 77'590 | 8 |
| Agriculture / Forestry / Wood | CHF 75'750 | 6 |
| Tourism / Travel / Recreation | CHF 73'500 | 8 |
| Transport / Logistics | CHF 72'000 | 21 |
| Public administration / Associations | CHF 71'473 | 18 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Handelsmarketing-Spezialist/in
Official education path
You start with a completed qualification in marketing or business administration.
Typical training path
Handelsmarketing-Spezialist/in
Prerequisites
- Completed training in marketing or business administration
Requirements
- Networked and entrepreneurial thinking
- Service orientation and assertiveness
- Organisational and negotiation skills
- Good language skills in German, English, and French
04 · Skills & fit
What it takes
Required skills
- Strategic thinking
- Communication skills
- Organisational skills
- Language skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and analyse current sales figures. You plan the next marketing campaign. Then you discuss implementation with the sales team. You check if the product display in the store achieves the desired effect.
- You analyse market needs and develop targeted marketing strategies.
- You plan sales promotion measures and coordinate their timing.
- You check the profitability of sales channels and adjust them.
- You create business plans and ensure successful implementation.
- You manage the product range and introduce new market offerings.
- You support internal and external customers and resolve inquiries.
- You manage budgets, timelines, and ongoing monitoring.
Working conditions
You work in the marketing department of trade companies, large corporations, or agencies. Your workplace is usually a modern office. You also attend meetings with the sales team or in retail.
Strengths
- Strategic thinking
- Communication skills
- Organisational skills
- Language skills
Trade-offs
- High responsibility
- Dynamic markets
- Time pressure
- Conflict management
06 · Similar
