Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 62'400 |
| 3-5 yrs | CHF 65'039 |
| 6-8 yrs | CHF 70'000 |
| 9-11 yrs | CHF 68'880 |
| 12-21 yrs | CHF 75'780 |
| 21+ yrs | CHF 81'250 |
Top HR
Swiss professionsSales & Procurement
Verkaufstrainer/in
You train and support sales teams on their path to greater success
01 · Overview
What this profession is about
Verkaufstrainer/in provide ongoing training for sales staff and develop suitable training concepts
Sales is more than just talking. As a Verkaufstrainer/in, you train staff and prepare them for the market. You analyze team needs, develop practical concepts, and support learners until they succeed. This strengthens your team's skills and secures long-term business success.
FieldSales & Procurement
Education pathSpecialisation / Professional Function
IndustryRetail
Swissdoc 0.613.53.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.
Salary trend
+9% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 66'000 |
| 2017-2019 | CHF 65'000 |
| 2020-2022 | CHF 67'400 |
| 2023-2025 | CHF 72'000 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Schaffhausen | CHF 81'250 | 15 |
| Schwyz | CHF 71'500 | 21 |
| Geneva | CHF 71'400 | 53 |
| Zug | CHF 70'750 | 34 |
| Zurich | CHF 69'807 | 256 |
| Aargau | CHF 68'125 | 152 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Education | CHF 79'050 | 6 |
| Banking / Financial institutions | CHF 77'590 | 8 |
| Agriculture / Forestry / Wood | CHF 75'750 | 6 |
| Tourism / Travel / Recreation | CHF 73'500 | 8 |
| Transport / Logistics | CHF 72'000 | 21 |
| Public administration / Associations | CHF 71'473 | 18 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Verkaufstrainer/in
Official education path
Entry is usually through completed training in sales or retail, plus practical work experience.
Typical training path
Verkaufstrainer/in
Prerequisites
- Completed apprenticeship in sales/retail (advantageous)
- Several years of experience in sales/retail
- Experience in adult education
- Possibly training as Kursleiter/in
04 · Skills & fit
What it takes
Required skills
- Pedagogical skills
- Analytical thinking
- Strong communication skills
- Organizational skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You stand in front of a training group and practice handling customer requests with participants. In between, you give individual feedback and adjust the learning content to the group's needs.
- You analyze the training and personal needs of staff.
- You plan and organize targeted sales training for the team.
- You create practical course materials and modern learning concepts.
- You conduct the training yourself or coordinate external experts.
- You support course participants throughout the entire training period.
- You practice the most important sales techniques with learners in daily work.
- You support sales staff with specific questions at the workplace.
Working conditions
You usually work in companies that train their own sales teams, or as an independent consultant. Your workplace is often a training room, an office, or directly in the sales area.
Where to learn
- Bildung Detailhandel Schweiz Hotelgasse 1Postfach 316, 3000 Bern
- SVEB Schweizerischer Verband für WeiterbildungHardstrasse 235, 8005 Zürich
Strengths
- Pedagogical skills
- Analytical thinking
- Strong communication skills
- Organizational skills
Trade-offs
- High responsibility
- Flexibility required
- Willingness to travel
- Stressful situations
06 · Similar
