Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 88'131 |
| 3-5 yrs | CHF 88'183 |
| 6-8 yrs | CHF 93'110 |
| 9-11 yrs | CHF 100'000 |
| 12-21 yrs | CHF 108'000 |
| 21+ yrs | CHF 115'250 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Kommunikationsleiter/in HFP
You steer corporate communications and marketing campaigns strategically.
01 · Overview
What this profession is about
You develop communication strategies. You coordinate campaigns and lead teams in corporate or agency communications.
As a Kommunikationsleiter/in HFP, you shape how companies and institutions are perceived publicly. You analyse markets, develop strategies, and steer campaigns from planning to execution. You lead teams, coordinate external partners, and ensure messages reach the target audience precisely. In a dynamic industry, you combine creativity with strategic thinking.
FieldBusiness, Administration & Tourism
Education pathContinuing Education Profession
IndustryMarketing
Swissdoc 0.612.5.0
02 · Salary
What you can earn
✓ Exact salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Kommunikationsexpertin. Based on 2,187 observations, updated 7 months ago.
Salary trend
+2% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 97'750 |
| 2017-2019 | CHF 94'800 |
| 2020-2022 | CHF 94'700 |
| 2023-2025 | CHF 99'726 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Schwyz | CHF 105'105 | 13 |
| Neuchâtel | CHF 102'300 | 17 |
| Geneva | CHF 102'000 | 130 |
| Basel-Stadt | CHF 101'219 | 84 |
| Basel-Land | CHF 100'050 | 50 |
| Zurich | CHF 100'000 | 609 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Banking / Financial institutions | CHF 111'317 | 149 |
| Chemicals / Pharmaceuticals | CHF 107'100 | 115 |
| Information technology / Telecom | CHF 105'000 | 186 |
| Insurance | CHF 105'000 | 65 |
| Industry various | CHF 102'375 | 183 |
| Transport / Logistics | CHF 100'000 | 45 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Kommunikationsleiter/in mit eidgenössischem Diplom
- ⏱ 4 Semester
Official education path
The path leads through a higher professional exam. It deepens strategic and leadership skills in communication.
Typical training path
Kommunikationsleiter/in mit eidgenössischem Diplom
Prerequisites
- eidg. Fachausweis (Berufsprüfung) as Kommunikationsfachmann/-frau or PR-Fachfrau/-mann and 2 years of professional experience as Werbeleiter/in, Kommunikationsleiter/in or Kommunikationsberater/in in a leadership function since obtaining the qualification
Requirements
- marketing-oriented thinking
- organisational and planning skills
- flair for communication issues
- commitment
- stress resistance
- creativity
04 · Skills & fit
What it takes
Required skills
- Strategic thinking
- Team leadership
- Stress resistance
- Communication flair
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit in strategy meetings and review market study results with the marketing department. You then coordinate the production of a new campaign. You make sure all deadlines and the budget are met.
- You analyse market studies. You then draw up strategic recommendations.
- You define the product identity and clearly specify the target audiences.
- You create communication strategies and choose suitable media channels for the campaign.
- You coordinate the production of print and digital media content.
- You lead creative teams and monitor compliance with deadlines and budgets.
- You evaluate media reactions and adjust messages if needed.
Working conditions
You work in marketing and advertising departments of companies, institutions, or specialised communication agencies. Depending on the company size, you support teams or take on diverse tasks in a dynamic work environment.
Where to learn
- Prüfungssekretariat der PK v.KS/CS In der Breiti 2, 8047 Zürich
- Swiss Marketing AcademyHardturmstr. 181, 8005 Zürich
- GET KaderschuleLagerhausstr. 9, 8400 Winterthur
- seelandAcademy GmbHBarkenweg 9, 2503 Biel
- pr suisse Schweizerischer Public Relations Verband SPRV Geschäftsstelle pr suisse / SPRI Schaffhauserstrasse 2Postfach 358, 8042 Zürich
Strengths
- Strategic thinking
- Team leadership
- Stress resistance
- Communication flair
Trade-offs
- High pressure
- Diverse tasks
- Constant adaptation
06 · Similar
