Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 100'000 |
| 3-5 yrs | CHF 99'512 |
| 6-8 yrs | CHF 100'500 |
| 9-11 yrs | CHF 110'000 |
| 12-21 yrs | CHF 122'750 |
| 21+ yrs | CHF 130'000 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Marketingleiter/in HFP
You develop marketing strategies and manage your company's market communication.
01 · Overview
What this profession is about
You plan marketing strategies, lead campaigns, and analyze markets to strategically strengthen your company's positioning.
As a Marketingleiter/in HFP, you hold strategic responsibility for your brand's direction. You analyze target groups, run campaigns, and monitor corporate identity. You combine business know-how with creative thinking. This positions your organization strategically in the market and strengthens it long-term. Your work directly shapes customer perception.
FieldBusiness, Administration & Tourism
Education pathContinuing Education Profession
IndustryAutomotive
Swissdoc 0.612.6.0
02 · Salary
What you can earn
✓ Exact salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Market Director. Based on 1,071 observations, updated 7 months ago.
Salary trend
+10% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 103'000 |
| 2017-2019 | CHF 110'000 |
| 2020-2022 | CHF 109'500 |
| 2023-2025 | CHF 112'833 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Basel-Land | CHF 128'000 | 15 |
| Zurich | CHF 120'040 | 233 |
| Zug | CHF 120'000 | 37 |
| Lucerne | CHF 116'250 | 28 |
| Basel-Stadt | CHF 114'000 | 23 |
| Vaud | CHF 112'000 | 89 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Banking / Financial institutions | CHF 180'000 | 37 |
| Information technology / Telecom | CHF 151'000 | 59 |
| Medical Technology | CHF 141'854 | 38 |
| Utilities | CHF 139'854 | 8 |
| Insurance | CHF 132'500 | 16 |
| Chemicals / Pharmaceuticals | CHF 129'000 | 39 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Eidg. anerkannter Titel "dipl. Marketingleiter/in"
- ⏱ 3 - 4 Semester, berufsbegleitend
Official education path
The part-time course lasts 3 - 4 semesters. It teaches the necessary strategies for the senior marketing role.
Typical training path
Eidg. anerkannter Titel "dipl. Marketingleiter/in"
Prerequisites
- eidgenössischer Fachausweis der branchenspezifischen Berufsprüfung (e.g. Marketingfachmann/-frau) and 3 years of professional practice in a leading marketing role
- Diplom einer anderen höheren Fachprüfung and 3 years of professional practice in a leading marketing role
- Diplom einer höheren Fachschule and 3 years of professional practice in a leading marketing role
- Diplom einer Fachhochschule/Hochschule and 3 years of professional practice in a leading marketing role
- eidgenössisches Fähigkeitszeugnis of at least a 3-year vocational basic education and 6 years of professional practice, including 3 years in a leading marketing role
- Diplom einer anerkannten Handelsmittelschule or Fachmittelschule and 6 years of professional practice, including 3 years in a leading marketing role
- Maturitätszeugnis and 6 years of professional practice, including 3 years in a leading marketing role
Requirements
- analytical skills
- marketing-oriented thinking
- good business knowledge
- communication skills
- good foreign language skills
Where this can lead
Career changers can enter the communications and advertising industry. Self-employed professionals use their expertise for individual client projects.
04 · Skills & fit
What it takes
Required skills
- Analytical thinking
- Strategic planning
- Leadership skills
- Communication strength
- Market knowledge
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
In the morning, you review analyses of the latest market developments. You discuss the next campaign steps with your team. In the afternoon, you negotiate with external partners. You adjust the strategy to current trends.
- You develop and manage your company's overall marketing strategy.
- You conduct intensive market research to understand target groups precisely.
- You create detailed analyses for brands, product ranges, and geographic markets.
- You implement marketing concepts operationally and monitor campaigns.
- You maintain contact with advertising and consulting institutions.
- You constantly adapt strategies to new market trends and developments.
- You negotiate with business partners and train your staff.
- You monitor corporate identity and ensure compliance with legal requirements.
Working conditions
You work in companies of all sizes, often directly in management. In the communications and advertising industry, or as a self-employed professional, you design your work environment flexibly.
Where to learn
- Suxxess.org AGNansenstrasse 5, 8050 Zürich
Strengths
- Analytical thinking
- Strategic planning
- Leadership skills
- Communication strength
- Market knowledge
Trade-offs
- High responsibility
- Dynamic markets
- Time pressure
- Cross-sectional tasks
06 · Similar
