Printing

Publikationsmanager/in HFP

You steer media projects from planning to the finished publication.

Publikationsmanager/in HFP

01 · Overview

What this profession is about

As Publikationsmanager/in HFP, you coordinate media projects. You lead teams and manage sales and marketing in the printing and media sector.

In the fast-changing world of media production, you take charge of complex publishing projects. You guide every step from the first idea to the final product. You coordinate specialist teams. You improve workflows and create strategic marketing plans. You manage budgets with a business mindset. You also push digital change forward. This role offers exciting leadership tasks for creative minds in a changing industry.

FieldPrinting
Education pathContinuing Education Profession
IndustryAdministration, Business & Management
Swissdoc 0.535.3.0

02 · Salary

What you can earn

MedianCHF 125'000
CHF 96'000CHF 220'000
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Plant Manager. Based on 133 observations, updated 7 months ago.

Salary by experience

120k140k160kmedian 125k111k112k155k170k127k137k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 111'200
3-5 yrsCHF 112'000
6-8 yrsCHF 155'000
9-11 yrsCHF 170'000
12-21 yrsCHF 127'366
21+ yrsCHF 136'500

Salary trend

+6% over decade
120k125k130k120k130k130k127k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 120'000
2017-2019CHF 130'000
2020-2022CHF 129'733
2023-2025CHF 127'000

Top earning cantons

  • ZurichCHF 118'50012 obs.
View as table
CantonSalaryObs.
ZurichCHF 118'50012

Top paying industries

  • Consumer / Luxury goods industryCHF 141'5007 obs.
  • Machine / System constructionCHF 137'25026 obs.
  • UtilitiesCHF 132'5006 obs.
  • Chemicals / PharmaceuticalsCHF 122'00017 obs.
  • Building trade / Real estateCHF 120'96510 obs.
  • Industry variousCHF 117'50033 obs.
View as table
IndustrySalaryObs.
Consumer / Luxury goods industryCHF 141'5007
Machine / System constructionCHF 137'25026
UtilitiesCHF 132'5006
Chemicals / PharmaceuticalsCHF 122'00017
Building trade / Real estateCHF 120'96510
Industry variousCHF 117'50033

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Publikationsmanager/in mit eidg. Diplom
  • 1 Semester, berufsbegleitend, zusätzlich 2 Seminarwochen

Official education path

The advanced training lasts one semester. It runs alongside your job. It includes two seminar weeks.

Typical training path

Publikationsmanager/in mit eidg. Diplom

Prerequisites

  • eidg. Fachausweis (Berufsprüfung) or equivalent qualification
  • Basic knowledge in business administration, organization, and staff management at vocational exam level
  • At least 3 years of professional experience in media communications

Requirements

  • Ability to lead staff and work in a team
  • Analytical-conceptual skills
  • Ability to develop, implement, and review projects
  • Flair for communication issues
  • Networked thinking and action
  • Marketing-oriented thinking
  • Leadership and social competencies

Where this can lead

Career changers can enter if you have relevant professional experience and a federal diploma. Further training from specialized schools and professional associations complements your profile.

04 · Skills & fit

What it takes

Required skills

  • Project management
  • Team leadership
  • Analytical thinking
  • Strong communication

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You meet with designers and editors to check print approvals. Then you review current sales figures. You adjust the marketing strategy for the next edition.

  • You plan and coordinate media projects from concept to completion.
  • You build cross-functional teams from design, editorial, and marketing staff.
  • You improve internal workflows. You introduce new software solutions.
  • You create marketing campaigns. You run targeted online ads for new products.
  • You hold sales meetings. You prepare competitive offers for clients.
  • You analyze market trends. You find new sales channels for the industry.
  • You lead departments. You check budgets and monitor key performance indicators.
  • You hire specialists. You start targeted team development measures.

Working conditions

You work mainly in offices and meeting rooms at printing companies or media houses. You occasionally check the production process on-site.

Strengths

  • Project management
  • Team leadership
  • Analytical thinking
  • Strong communication

Trade-offs

  • High pressure
  • Industry change
  • Responsibility
  • High contact frequency

06 · Similar

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