Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 54'000 |
| 3-5 yrs | CHF 54'600 |
| 6-8 yrs | CHF 54'000 |
| 9-11 yrs | CHF 57'820 |
| 12-21 yrs | CHF 59'800 |
| 21+ yrs | CHF 61'152 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Marketingfachmann/-frau BP
You develop marketing concepts and manage strategic campaigns for companies
01 · Overview
What this profession is about
Marketing specialists with a federal certificate plan strategic campaigns, analyse markets, and coordinate implementation within the company.
As a Marketingfachmann/-frau BP, you shape the visibility of products and services. You analyse target groups and develop thoughtful concepts. You manage campaigns from planning to evaluation. You connect different departments. This ensures clear communication for your audience. It drives long-term success for the company in daily competition.
FieldBusiness, Administration & Tourism
Education pathContinuing Education Profession
IndustryAutomotive
Swissdoc 0.612.7.0
02 · Salary
What you can earn
✓ Exact salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Catering Specialist. Based on 484 observations, updated 7 months ago.
Salary trend
+6% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 56'600 |
| 2017-2019 | CHF 52'085 |
| 2020-2022 | CHF 55'200 |
| 2023-2025 | CHF 60'000 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Berne | CHF 60'192 | 53 |
| Basel-Stadt | CHF 60'000 | 26 |
| Lucerne | CHF 55'900 | 25 |
| St. Gallen | CHF 55'900 | 27 |
| Aargau | CHF 54'600 | 35 |
| Solothurn | CHF 54'600 | 15 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Health care / Social services | CHF 63'600 | 11 |
| Tourism / Travel / Recreation | CHF 60'000 | 7 |
| Retail trade / Wholesaling | CHF 57'245 | 6 |
| Service sector in general | CHF 56'827 | 10 |
| Catering / Hotel | CHF 55'221 | 390 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Marketingfachmann/-frau mit eidg. Fachausweis
- ⏱ In der Regel 2-3 Semester, berufsbegleitend
Official education path
You complete the further education while working. It covers specialist courses and usually takes two to three semesters.
Typical training path
Marketingfachmann/-frau mit eidg. Fachausweis
Prerequisites
- eidg. Fähigkeitszeugnis (EFZ), gymnasiale Maturität, Fachmaturität, Fachmittelschulausweis or an equivalent qualification and at least 2 years of professional experience in marketing
- eidg. Berufsattest (EBA) and at least 3 years of professional experience in marketing
- Diplom of a state-recognised Handelsmittelschule, Diplommittelschule or Fachmittelschule
Requirements
- marketing-oriented thinking
- Ability to develop, implement and review projects
- Negotiation skills
- Good business knowledge
Where this can lead
A lateral entry is possible with a federal professional certificate and three years of professional experience, or a diploma from a state-recognised commercial middle school.
04 · Skills & fit
What it takes
Required skills
- Strategic thinking
- Project management
- Negotiation skills
- Business know-how
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and check the key figures of an ongoing campaign. Then you discuss the next steps with the sales director. After that, you coordinate with graphic designers and PR experts. You deliver the content on time.
- You create detailed marketing concepts for new product groups and target groups.
- You analyse market data and derive strategic measures from it.
- You coordinate the implementation of advertising and PR campaigns with external partners.
- You monitor budgets and check the cost-effectiveness of ongoing projects.
- You negotiate with suppliers and support the sales team.
- You plan briefings and ensure all requirements are met.
Working conditions
You work in marketing departments, advertising agencies, or as a consulting specialist in various industries. You often coordinate projects in staff or line roles. You also network with external service providers.
Where to learn
- Suxxess.org AGNansenstrasse 5, 8050 Zürich
Strengths
- Strategic thinking
- Project management
- Negotiation skills
- Business know-how
Trade-offs
- High responsibility
- Dynamic markets
- Coordination effort
- Results orientation
06 · Similar
