Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 89'700 |
| 3-5 yrs | CHF 85'000 |
| 6-8 yrs | CHF 98'000 |
| 9-11 yrs | CHF 102'000 |
| 12-21 yrs | CHF 95'422 |
| 21+ yrs | CHF 83'900 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Kommunikationsfachmann/-frau BP
You plan and coordinate advertising campaigns for companies and agencies.
01 · Overview
What this profession is about
You develop marketing strategies. You coordinate external service providers. You monitor campaign success.
As a Kommunikationsfachmann/-frau BP, you shape public perception of products and services. You analyse markets. You develop strategies for your target audience. You manage complex advertising campaigns. You coordinate creative teams. You stick to budgets. You ensure consistent brand management. Your expertise ensures your messages reach the right people.
FieldBusiness, Administration & Tourism
Education pathContinuing Education Profession
IndustryAdvertising
Swissdoc 0.612.9.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on E-Communications Specialist. Based on 108 observations, updated 7 months ago.
Salary trend
-1% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 86'500 |
| 2017-2019 | CHF 84'000 |
| 2020-2022 | CHF 102'000 |
| 2023-2025 | CHF 85'556 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Zurich | CHF 92'410 | 28 |
| Berne | CHF 87'046 | 16 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Public administration / Associations | CHF 103'000 | 12 |
| Banking / Financial institutions | CHF 102'000 | 7 |
| Consulting various | CHF 93'000 | 6 |
| Retail trade / Wholesaling | CHF 91'783 | 6 |
| Information technology / Telecom | CHF 86'450 | 33 |
| Media / Printing / Publishing | CHF 82'500 | 6 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Kommunikationsfachmann/-frau mit eidg. Fachausweis
- ⏱ 1-1,5 Jahre, Vollzeit oder berufsbegleitend
Official education path
The main path leads to a federal professional certificate. You complete it part-time while working or full-time.
Typical training path
Kommunikationsfachmann/-frau mit eidg. Fachausweis
Prerequisites
- Federal certificate (eidg. Fachausweis) as a PR-, Marketing-, Verkaufs- or Dialogmarketing-Fachmann/-frau and 2 years of professional experience in communication, advertising, public relations, marketing, sales, or direct/dialogue marketing
Where this can lead
Professionals with a related university degree or federal certificate can also take this course.
04 · Skills & fit
What it takes
Required skills
- Strategic thinking
- Coordination skills
- Analytical skills
- Communication skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit with your team at the meeting table. You review drafts for a new campaign. You also align the timeline with external graphic designers. You check the quality of media placements.
- You analyse products and services for their market position.
- You discuss strategies and goals closely with clients.
- You identify target groups. You develop suitable image concepts for advertising.
- You plan advertising campaigns. You choose suitable media channels.
- You coordinate external writers, graphic designers, and photographers during implementation.
- You monitor budgets and deadlines in every phase.
- You evaluate campaign success using sales figures.
Working conditions
You work in agencies, advertising companies, or media publishers. You are often part of a team. You coordinate projects for companies or external service providers.
Where to learn
- Prüfungssekretariat der PK v.KS/CS In der Breiti 2, 8047 Zürich
Strengths
- Strategic thinking
- Coordination skills
- Analytical skills
- Communication skills
Trade-offs
- Time pressure
- Budget responsibility
- Creative compromises
- Regular adjustments
06 · Similar
