Design & Crafts

Visuelle/r Kommunikator/in FH

You design visual messages for media and digital platforms

Visuelle/r Kommunikator/in FH

01 · Overview

What this profession is about

Visual communicators design graphics, videos and websites. They translate brand messages creatively.

As a Visuelle/r Kommunikator/in FH, you combine creativity with strategic thinking. You analyse client needs. You develop designs for print and digital media. You produce audiovisual content. You work in teams on projects for advertising, publishers or museums. Your work requires technical know-how. You need a trained eye and continuous learning to succeed in this dynamic industry.

FieldDesign & Crafts
Education pathHigher Education Profession
IndustryAudiovisual Media
Swissdoc 0.814.3.0

02 · Salary

What you can earn

MedianCHF 75'816
CHF 50'000CHF 109'428
✓ Exact salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Visual communication Designer. Based on 50 observations, updated 7 months ago.

Salary by experience

100k150kmedian 76k70k71k78k63k96k156k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 70'200
3-5 yrsCHF 71'350
6-8 yrsCHF 78'000
9-11 yrsCHF 62'500
12-21 yrsCHF 95'535
21+ yrsCHF 156'000

Salary trend

70k75k78k69k75k78k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 77'700
2017-2019CHF 69'000
2020-2022CHF 74'740
2023-2025CHF 78'000

Top earning cantons

  • VaudCHF 76'90012 obs.
View as table
CantonSalaryObs.
VaudCHF 76'90012

Top paying industries

  • Information technology / TelecomCHF 73'64711 obs.
  • Media / Printing / PublishingCHF 72'50013 obs.
View as table
IndustrySalaryObs.
Information technology / TelecomCHF 73'64711
Media / Printing / PublishingCHF 72'50013

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Bachelor of Arts
  • 3 Jahre

Official education path

You complete a three-year bachelor degree at a university of applied sciences. You specialise in visual media and communication.

Typical training path

Bachelor of Arts

Prerequisites

  • eidg. Fähigkeitszeugnis (EFZ) in the creative field and Berufsmaturität with a focus on Gestaltung und Kunst
  • Fachmittelschulausweis and Fachmaturität in the professional field of Gestaltung und Kunst
  • gymnasiale Maturität with a subsequent preparatory course at a university of art and design
  • one year of professional experience in this field
  • successful admission procedure

Requirements

  • Sense of shapes, colors and fonts
  • Richness of ideas and creativity
  • Analytical-conceptual skills
  • Comprehensive basic design knowledge

04 · Skills & fit

What it takes

Required skills

  • Creative thinking
  • Analytical structure
  • Team orientation
  • Technical affinity

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You sit at your desk. You check the client's requirements. You choose the right techniques. Then you design layouts or edit film footage. You do this until the visual message is perfect.

  • You analyse client requests carefully. You define the target audience together.
  • You choose the right media and techniques for the whole campaign.
  • You create detailed designs and budgets for the project.
  • You photograph different subjects. You compile a comprehensive portfolio.
  • You turn complex messages into graphics using digital software.
  • You design attractive layouts. You balance text and images correctly.
  • You design intuitive user interfaces. They are easy and safe to use.
  • You film professional videos. You edit the best clips afterwards.

Working conditions

You usually work in teams on projects for publishers, agencies or museums. Depending on the assignment, you switch between graphic design, film production and digital communication.

Strengths

  • Creative thinking
  • Analytical structure
  • Team orientation
  • Technical affinity

Trade-offs

  • Intensive phases
  • High competition
  • Diverse requirements

06 · Similar

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