Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 54'000 |
| 3-5 yrs | CHF 55'900 |
| 6-8 yrs | CHF 61'100 |
| 9-11 yrs | CHF 65'000 |
| 12-21 yrs | CHF 72'000 |
| 21+ yrs | CHF 72'000 |
Top HR
Swiss professionsDesign & Crafts
Gestalter/in Werbetechnik EFZ
You design and install visual advertising messages for clients
01 · Overview
What this profession is about
You develop advertising concepts, design products digitally, and install signs or banners for companies
Bring creative ideas to life: As a Gestalter/in Werbetechnik EFZ, you turn drafts into tangible advertising objects. You guide the whole process from digital planning and precise material cutting to final installation. With craftsmanship, technical skills, and an eye for detail, you ensure messages stand out on billboards, vehicles, or shop windows.
FieldDesign & Crafts
Education pathVocational Training (Apprenticeship)
IndustryDesign
Swissdoc 0.822.32.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Advertising Engineer. Based on 348 observations, updated 7 months ago.
Salary trend
+7% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 58'500 |
| 2017-2019 | CHF 54'800 |
| 2020-2022 | CHF 60'500 |
| 2023-2025 | CHF 62'400 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Grisons | CHF 65'217 | 13 |
| Vaud | CHF 63'467 | 31 |
| Aargau | CHF 62'400 | 32 |
| Berne | CHF 61'697 | 35 |
| Zurich | CHF 60'500 | 64 |
| St. Gallen | CHF 54'377 | 26 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Industry various | CHF 72'020 | 11 |
| Retail trade / Wholesaling | CHF 65'000 | 11 |
| Commercial operation / Skilled crafts | CHF 63'100 | 62 |
| Service sector in general | CHF 59'600 | 25 |
| Media / Printing / Publishing | CHF 58'500 | 213 |
03 · Pathway
How to enter and grow
- 🎓 Gestalter/in Werbetechnik EFZ
- ⏱ 4 Jahre
Official education path
The training is a 4-year dual apprenticeship. You gain practical experience in a studio and attend theory classes at a vocational school.
Typical training path
Gestalter/in Werbetechnik EFZ
Curriculum
- Ausarbeiten von werbetechnischen Konzepten
- Gestalten
- Werbetechnischer Produkte
- Planen und Vorbereiten der Erstellung und Montage
- Erstellen
- Montieren und Unterhalten
Prerequisites
- Completed compulsory school
Requirements
- Craftsmanship
- Creative flair
- Technical understanding
- Good spelling skills
- Sense of aesthetics and creativity
- Precision in work
- Comfort with heights
- Teamwork
- 1Ausarbeiten von werbetechnischen Konzepten
- 2Gestalten
- 3Werbetechnischer Produkte
- 4Planen und Vorbereiten der Erstellung und Montage
- 5Erstellen
- 6Montieren und Unterhalten
Where this can lead
Career changers can enter the field if you have related work experience or additional qualifications.
04 · Skills & fit
What it takes
Required skills
- Craftsmanship
- Creative flair
- Technical understanding
- Teamwork
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You stand at your workstation and check digital files for colour accuracy. Then you cut the material with a plotter.
- You identify client needs and develop suitable advertising concepts.
- You design digital templates and adjust fonts precisely.
- You cut materials using computer-controlled machines or by hand.
- You print advertising banners and label surfaces using special techniques.
- You install signs, illuminated displays, or stickers at various locations.
- You document orders digitally and maintain the tools you use.
Working conditions
You work in advertising studios or related companies. You occasionally change locations to carry out outdoor installations.
Where to learn
- Verband Werbetechnik + Print Geschäftsstelle VWPWerdenstrasse 70, 9472 Grabs
Strengths
- Craftsmanship
- Creative flair
- Technical understanding
- Teamwork
Trade-offs
- Physical strain
- Weather dependency
- Detail-oriented work style
- Time pressure
06 · Similar
