Design & Crafts

Interactive Media Designer EFZ

You design interactive media for digital platforms and advertising campaigns.

Interactive Media Designer EFZ

01 · Overview

What this profession is about

You develop and program websites, apps, and digital campaigns. You consider both design and technology.

As Interactive Media Designer EFZ, you combine creativity with technical know-how. You design digital content, program websites, and produce videos. You work closely with clients and teams. Your focus is on appealing, interactive solutions for various media channels. You check feasibility, conduct research, and put concepts into practice. This is how you shape the digital communication of tomorrow.

FieldDesign & Crafts
Education pathVocational Training (Apprenticeship)
IndustryDesign
Swissdoc 0.814.7.0

02 · Salary

What you can earn

MedianCHF 100'000
CHF 65'000CHF 150'142
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Integration Manager. Based on 87 observations, updated 7 months ago.

Salary by experience

90k100k110kmedian 100k88k89k94k115k112k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 88'000
3-5 yrsCHF 89'375
6-8 yrsCHF 93'500
9-11 yrsCHF 114'600
12-21 yrsCHF 112'000

Salary trend

-16% over decade
100k110k112k102k107k95k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 112'400
2017-2019CHF 101'500
2020-2022CHF 107'300
2023-2025CHF 94'750

Top earning cantons

  • ZurichCHF 97'00016 obs.
View as table
CantonSalaryObs.
ZurichCHF 97'00016

Top paying industries

  • Banking / Financial institutionsCHF 132'00010 obs.
  • Information technology / TelecomCHF 97'00030 obs.
  • Health care / Social servicesCHF 86'6518 obs.
View as table
IndustrySalaryObs.
Banking / Financial institutionsCHF 132'00010
Information technology / TelecomCHF 97'00030
Health care / Social servicesCHF 86'6518

03 · Pathway

How to enter and grow

  • 🎓 Interactive Media Designer EFZ
  • 4 Jahre

Official education path

The training lasts four years. It combines school theory with practical experience in agencies or editorial offices.

Typical training path

Interactive Media Designer EFZ

Curriculum

  • Vorbereiten von Projekten für interaktive digitale Kommunikationsmittel
  • Entwickeln von Konzepten für interaktive digitale Kommunikationsmittel

Prerequisites

  • Compulsory school completed
  • Aptitude test (required by some companies)

Requirements

  • Sense of form and color
  • Spatial imagination
  • Creativity
  • Technical understanding
  • Communication skills and good language skills
  • Mental flexibility
  • Strong teamwork skills
  • Good general knowledge
  1. 1Vorbereiten von Projekten für interaktive digitale Kommunikationsmittel
  2. 2Entwickeln von Konzepten für interaktive digitale Kommunikationsmittel

04 · Skills & fit

What it takes

Required skills

  • Sense of form
  • Technical understanding
  • Communication skills
  • Creativity

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You stand at your computer and adjust a website layout. A new video clip is being edited in the background. In between, you discuss the next steps for an ongoing campaign with the team.

  • You understand client needs and document them precisely.
  • You develop creative concepts and sketch designs for digital media.
  • You program websites and add interactive content like videos.
  • You film and edit videos. You also edit photos and audio.
  • You conduct user tests and optimize digital products.
  • You publish finished media on various digital channels.
  • You advertise on social media and maintain client contact.

Working conditions

You work in photo and video studios, agencies, or editorial offices. You often shape your projects in teams, but sometimes also independently.

Strengths

  • Sense of form
  • Technical understanding
  • Communication skills
  • Creativity

Trade-offs

  • Pressure from deadlines
  • Continuous training
  • High personal responsibility
  • Changing work locations

06 · Similar

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