Metal, Machinery & Watchmaking

Technische/r Verkaufsberater/in

You combine technical know-how with successful customer advice.

Technische/r Verkaufsberater/in

01 · Overview

What this profession is about

Technische/r Verkaufsberater/in advise customers on complex products, negotiate contracts, and coordinate development and production.

As Technische/r Verkaufsberater/in, you stand at the intersection of innovation and the market. You translate complex technical solutions into clear customer needs. You guide sales processes from the first contact to the final contract. You ensure smooth communication between sales, development, and service. This role requires technical understanding, negotiation skills, and a strong focus on customers.

FieldMetal, Machinery & Watchmaking
Education pathSpecialisation / Professional Function
IndustryElectrical Engineering
Swissdoc 0.613.53.0

02 · Salary

What you can earn

MedianCHF 67'600
CHF 46'600CHF 102'055
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.

Salary by experience

70k80kmedian 68k62k65k70k69k76k81k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 62'400
3-5 yrsCHF 65'039
6-8 yrsCHF 70'000
9-11 yrsCHF 68'880
12-21 yrsCHF 75'780
21+ yrsCHF 81'250

Salary trend

+9% over decade
65k70k66k65k67k72k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 66'000
2017-2019CHF 65'000
2020-2022CHF 67'400
2023-2025CHF 72'000

Top earning cantons

  • SchaffhausenCHF 81'25015 obs.
  • SchwyzCHF 71'50021 obs.
  • GenevaCHF 71'40053 obs.
  • ZugCHF 70'75034 obs.
  • ZurichCHF 69'807256 obs.
  • AargauCHF 68'125152 obs.
View as table
CantonSalaryObs.
SchaffhausenCHF 81'25015
SchwyzCHF 71'50021
GenevaCHF 71'40053
ZugCHF 70'75034
ZurichCHF 69'807256
AargauCHF 68'125152

Top paying industries

  • EducationCHF 79'0506 obs.
  • Banking / Financial institutionsCHF 77'5908 obs.
  • Agriculture / Forestry / WoodCHF 75'7506 obs.
  • Tourism / Travel / RecreationCHF 73'5008 obs.
  • Transport / LogisticsCHF 72'00021 obs.
  • Public administration / AssociationsCHF 71'47318 obs.
View as table
IndustrySalaryObs.
EducationCHF 79'0506
Banking / Financial institutionsCHF 77'5908
Agriculture / Forestry / WoodCHF 75'7506
Tourism / Travel / RecreationCHF 73'5008
Transport / LogisticsCHF 72'00021
Public administration / AssociationsCHF 71'47318

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Technische Verkaufsberaterinnen und Verkaufsberater

Official education path

You enter this role with a completed engineering or technician qualification, plus technical training and commercial further education.

Typical training path

Technische Verkaufsberaterinnen und Verkaufsberater

Prerequisites

  • Technical basic training with commercial further education (e.g. Berufsprüfung Technische/r Kaufmann/-frau)

Requirements

  • Customer-oriented with a flair for sales
  • Enjoyment of daily customer contact
  • Articulate with a winning presence
  • Negotiation skills
  • Technical competence
  • Good administrative and IT skills

Where this can lead

Career changers can enter this field if you have technical training and acquire commercial skills alongside it.

04 · Skills & fit

What it takes

Required skills

  • Customer focus
  • Negotiation skills
  • Technical understanding
  • Organisation skills

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You prepare technical presentations to explain a new product to a customer. Afterwards, you coordinate delivery dates directly with internal production.

  • You actively build new customer contacts and maintain existing business relationships.
  • You advise experts on technical products and their applications.
  • You plan and organise targeted sales activities and trade fair appearances.
  • You conduct successful negotiations for technical supplies and services.
  • You coordinate the flow of information between customers, development, and production.
  • You prepare technical documents and quotes for clients.
  • You attend specialist conferences to follow new market developments.
  • You resolve technical enquiries and align solutions with the service team.

Working conditions

You work in technical sales departments of industrial companies or specialised trading firms. Your workplace shifts between the office, client sites, and trade fairs.

Strengths

  • Customer focus
  • Negotiation skills
  • Technical understanding
  • Organisation skills

Trade-offs

  • High responsibility
  • Travel demands
  • Dynamic requirements
  • Stressful periods

06 · Similar

You might also explore

All in Metal, Machinery & Watchmaking