Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 87'250 |
| 3-5 yrs | CHF 100'000 |
| 6-8 yrs | CHF 91'000 |
| 9-11 yrs | CHF 84'053 |
| 21+ yrs | CHF 100'833 |
Top HR
Swiss professionsBusiness, Administration & Tourism
PR-Fachmann/-frau BP
You shape the public image of companies and organisations.
01 · Overview
What this profession is about
As a communications all-rounder, you plan and carry out PR campaigns, texts and media work.
PR experts manage the public communication of companies, authorities or agencies. You write texts, coordinate media work and organise events. You combine strategic thinking with creative execution. You check costs and deadlines and maintain dialogue with journalists and staff. Your goal is to deliberately strengthen your clients' image and build trust.
FieldBusiness, Administration & Tourism
Education pathContinuing Education Profession
IndustryCorporate Communications & PR
Swissdoc 0.612.11.0
02 · Salary
What you can earn
✓ Exact salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Public Relations Editor. Based on 37 observations, updated 7 months ago.
Salary trend
+9% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 83'403 |
| 2017-2019 | CHF 95'000 |
| 2020-2022 | CHF 84'500 |
| 2023-2025 | CHF 91'000 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Service sector in general | CHF 100'000 | 5 |
| Media / Printing / Publishing | CHF 91'000 | 8 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 PR-Fachmann/-frau mit eidg. Fachausweis
- ⏱ 8 Monate bis 1 Jahr, berufsbegleitend
Official education path
The part-time further training lasts 8 months to 1 year and prepares you for the federal advanced certificate.
Typical training path
PR-Fachmann/-frau mit eidg. Fachausweis
Prerequisites
- Completed basic training as Kaufmann/-frau EFZ
- Eidg. Maturitätszeugnis
- Diploma from a state-recognised commercial school
- At least 3-year Fachmittelschule, höhere Fachschule, Fachhochschule or Hochschule
- Eidg. Fachausweis as Kommunikationsfachmann/-frau, Marketingfachmann/-frau, Verkaufsfachmann/-frau or Direktmarketing-Fachmann/-frau
- At least 2 years of professional experience in Public Relations, corporate communications, marketing communications, marketing, active sales, direct marketing or journalism
Requirements
- Communication skills
- Organisational skills
- Service orientation
04 · Skills & fit
What it takes
Required skills
- Communication skills
- Organisation skills
- Service orientation
- Strategic thinking
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and draft a press release. A colleague checks layouts for a corporate brochure at the same time. In between, you phone journalists to coordinate the publication of the texts.
- You write and edit texts for media, social media and annual reports.
- You coordinate the design and production of corporate brochures and flyers.
- You organise press conferences and maintain contact with journalists.
- You plan and support events such as company anniversaries or openings.
- You carry out cost, deadline and quality checks on projects.
- You maintain constant dialogue with internal and external experts.
- You handle the commercial processing of communication assignments.
Working conditions
You work in PR agencies, corporate communications departments, authorities or non-profit organisations. Working conditions vary by industry. Events and campaigns can cause high stress at times.
Where to learn
- pr suisse Schweizerischer Public Relations Verband SPRV PrüfungsleitungSchlossmattstr. 12, 3600 Thun
- KV Business School Zürich Bildungszentrum SihlpostSihlpostgasse 2, 8004 Zürich
- Höhere Fachschule für Tourismus GraubündenQuadratscha 18, 7503 Samedan
- EducAvanti GmbH OnlinecenterHaselweg 23, 3700 Spiez
- SAWI Schweizerisches Ausbildungszentrum für Marketing, Werbung und KommunikationStettbachstrasse 6, 8600 Dübendorf
Strengths
- Communication skills
- Organisation skills
- Service orientation
- Strategic thinking
Trade-offs
- Time pressure
- Variety
- Responsibility
- Flexibility
06 · Similar
