Official education path
The training lasts 3 years. It combines practical work in the shop with theoretical lessons at the vocational school.
Top HR
Swiss professionsSales & Procurement
Detailhandelsfachmann/-frau EFZ
You advise customers and create modern shopping experiences
01 · Overview
What this profession is about
You look after customers in the shop or online store. You present products and ensure smooth sales processes.
Retail thrives on direct contact and perfect product displays. As a retail professional, you create shopping experiences. You support customers with expertise and analyse sales data. Whether in a traditional store or a digital shop, you combine service with modern sales techniques. Your work ensures that products are not just sold, but truly delight customers.
FieldSales & Procurement
Education pathVocational Training (Apprenticeship)
IndustryRetail
Swissdoc 0.613.45.0 - 0.613.57.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Detailhandelsfachmann/-frau EFZ.
03 · Pathway
How to enter and grow
- 🎓 Detailhandelsfachmann/-frau EFZ
- ⏱ 3 Jahre
Typical training path
Detailhandelsfachmann/-frau EFZ
Curriculum
- Gestalten von Kundenbeziehungen Bewirtschaften und Präsentieren von Produkten und Dienstleistungen Erwerben, Einbringen und Weiterentwickeln von Produkte- und Dienstleistungskenntnissen Interagieren im Betrieb und in der Branche Zusätzlich im Schwerpunkt "Gestalten von Einkaufserlebnissen":
- Gestalten von Einkaufserlebnissen Zusätzlich im Schwerpunkt "Betreuen von Online-Shops":
- Betreuen von Online-Shops
Prerequisites
- obligatorische Schule abgeschlossen
Requirements
- good manners
- oral and written language skills
- good comprehension
- organisational skills
- flair for numbers
- foreign language skills
- willingness to provide service
- enjoyment of computer work
- 1Gestalten von Kundenbeziehungen Bewirtschaften und Präsentieren von Produkten und Dienstleistungen Erwerben, Einbringen und Weiterentwickeln von Produkte- und Dienstleistungskenntnissen Interagieren im Betrieb und in der Branche Zusätzlich im Schwerpunkt "Gestalten von Einkaufserlebnissen":
- 2Gestalten von Einkaufserlebnissen Zusätzlich im Schwerpunkt "Betreuen von Online-Shops":
- 3Betreuen von Online-Shops
Where this can lead
Career changers can enter with completed initial training and professional experience. Further training for a federal certificate or at higher vocational schools opens up additional opportunities in management and marketing.
04 · Skills & fit
What it takes
Required skills
- Customer focus
- Language skills
- Organisational skills
- Willingness to serve
- Numerical aptitude
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You stand behind the counter or at the shelves. You listen carefully to what customers want. Together with your team, you check stock levels. You also prepare products for the next sale.
- You advise customers face-to-face. You note their requests directly.
- You display products attractively. You explain their benefits clearly.
- You handle customer inquiries. You find the right solution for every request.
- You carefully analyse business key figures and customer data.
- You update product data. You also manage processes in the online shop.
- You create shopping experiences. You actively support sales promotions.
- You spot industry trends. You integrate them into your daily work.
Working conditions
You work in shops, supermarkets, or online store offices. Depending on your department, you either support customers directly or organise stock and data.
Where to learn
- Bildung Detailhandel Schweiz BDSHotelgasse 1, 3001 Bern
Strengths
- Customer focus
- Language skills
- Organisational skills
- Willingness to serve
- Numerical aptitude
Trade-offs
- Irregular hours
- Physical strain
- High responsibility
- Stressful periods
06 · Similar
