Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 62'400 |
| 3-5 yrs | CHF 65'039 |
| 6-8 yrs | CHF 70'000 |
| 9-11 yrs | CHF 68'880 |
| 12-21 yrs | CHF 75'780 |
| 21+ yrs | CHF 81'250 |
Top HR
Swiss professionsSales & Procurement
Merchandising Manager/in (General)
You manage product displays, purchasing, and sales for entire departments.
01 · Overview
What this profession is about
You are responsible for product displays, purchasing, and sales, as well as leading staff across several departments.
As a Merchandising Manager/in (General), you oversee several departments in a retail chain. You optimize product displays, plan targeted marketing campaigns, and lead your team. Regular market analyses and performance reviews shape your daily routine. Frequent travel links strategic planning with hands-on practice at sales locations, strengthening your market knowledge.
FieldSales & Procurement
Education pathSpecialisation / Professional Function
IndustryRetail
Swissdoc 0.613.53.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.
Salary trend
+9% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 66'000 |
| 2017-2019 | CHF 65'000 |
| 2020-2022 | CHF 67'400 |
| 2023-2025 | CHF 72'000 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Schaffhausen | CHF 81'250 | 15 |
| Schwyz | CHF 71'500 | 21 |
| Geneva | CHF 71'400 | 53 |
| Zug | CHF 70'750 | 34 |
| Zurich | CHF 69'807 | 256 |
| Aargau | CHF 68'125 | 152 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Education | CHF 79'050 | 6 |
| Banking / Financial institutions | CHF 77'590 | 8 |
| Agriculture / Forestry / Wood | CHF 75'750 | 6 |
| Tourism / Travel / Recreation | CHF 73'500 | 8 |
| Transport / Logistics | CHF 72'000 | 21 |
| Public administration / Associations | CHF 71'473 | 18 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Merchandising Manager/in
Official education path
You enter this role with a completed commercial or retail vocational training and several years of practical experience.
Typical training path
Merchandising Manager/in
Prerequisites
- Completed vocational basic training in retail/trade or commercial basic training
- Several years of practice/experience in the sales/retail sector
- Berufsprüfung as Detailhandelsspezialist/in BP
- Höhere Fachprüfung as Detailhandelsmanager/in HFP
- Further training in marketing/purchasing
04 · Skills & fit
What it takes
Required skills
- Leadership skills
- Brand awareness
- Analytical thinking
- Willingness to travel
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You check shelves at different sales locations and adjust product placement based on current sales figures. Then you discuss the next marketing campaigns with your team.
- You manage product displays and optimal placement in all sales locations.
- You plan and control targeted sales promotions for your product groups.
- You lead the staff in your assigned departments and assign new tasks.
- You analyze market trends and monitor competitors closely.
- You regularly check the success of your marketing and sales strategies.
- You organize frequent trips to various branches and suppliers.
Working conditions
You work at the headquarters of retail chains and visit their sales locations regularly. Your workplace shifts between the office, the warehouse, and local branches.
Strengths
- Leadership skills
- Brand awareness
- Analytical thinking
- Willingness to travel
Trade-offs
- High responsibility
- Frequent travel
- Dynamic markets
- Time pressure
06 · Similar
