Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 62'400 |
| 3-5 yrs | CHF 65'039 |
| 6-8 yrs | CHF 70'000 |
| 9-11 yrs | CHF 68'880 |
| 12-21 yrs | CHF 75'780 |
| 21+ yrs | CHF 81'250 |
Top HR
Swiss professionsSales & Procurement
Promoter/in / Degustant/in im Detailhandel
You present products and advise customers directly at the sales stand.
01 · Overview
What this profession is about
As Promoter/in / Degustant/in im Detailhandel, you present products, advise customers, and ensure an appealing presentation.
In busy shopping centres, large supermarkets, or at trade fairs, you are often the centre of attention. As a brand ambassador, you present new products, let customers taste them, and answer questions. Your job is to spark interest, hand out brochures, and maintain direct contact with customers. You combine sales talent with a professional appearance.
FieldSales & Procurement
Education pathSpecialisation / Professional Function
IndustryRetail
Swissdoc 0.613.53.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.
Salary trend
+9% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 66'000 |
| 2017-2019 | CHF 65'000 |
| 2020-2022 | CHF 67'400 |
| 2023-2025 | CHF 72'000 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Schaffhausen | CHF 81'250 | 15 |
| Schwyz | CHF 71'500 | 21 |
| Geneva | CHF 71'400 | 53 |
| Zug | CHF 70'750 | 34 |
| Zurich | CHF 69'807 | 256 |
| Aargau | CHF 68'125 | 152 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Education | CHF 79'050 | 6 |
| Banking / Financial institutions | CHF 77'590 | 8 |
| Agriculture / Forestry / Wood | CHF 75'750 | 6 |
| Tourism / Travel / Recreation | CHF 73'500 | 8 |
| Transport / Logistics | CHF 72'000 | 21 |
| Public administration / Associations | CHF 71'473 | 18 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Promoter/in bzw. Degustant/in
Official education path
Entry is usually via direct application without a formal vocational qualification, though practical experience in sales or the hospitality industry is an advantage.
Typical training path
Promoter/in bzw. Degustant/in
Prerequisites
- Basic training in sales, gastronomy, etc. and/or several years of experience in promotions (advantage)
- Regional language skills
Requirements
- Excellent communication skills
- Enjoyment of selling/advising
- Good manners and a neat appearance
- Sociability and persuasiveness
- Resilience
04 · Skills & fit
What it takes
Required skills
- Communication skills
- Sales talent
- Professional appearance
- Flexibility
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You stand at the prepared sales stand, arrange the sample portions, and greet passing customers with a smile. While you present the goods, you listen actively and note down valuable feedback for the internal team.
- You present new products at an attractively designed sales stand.
- You advise customers on ingredients and how to use the products.
- You hand out information material and brochures to interested passers-by.
- You let customers taste or sample the goods.
- You keep the sales stand clean and tidy at all times.
- You collect customer feedback and pass it on internally.
- You appear as visible brand ambassadors in public spaces.
Working conditions
You work mainly in busy shopping centres, large supermarkets, or at public fairs. Occasionally, you also look after temporary sales stands in different branches.
Strengths
- Communication skills
- Sales talent
- Professional appearance
- Flexibility
Trade-offs
- Standing work
- Weather dependence
- Repetition
- Shift work
06 · Similar
