Sales & Procurement

Verkaufsberater/in

You advise customers, present products, and secure new business

Verkaufsberater/in

01 · Overview

What this profession is about

Verkaufsberater/in advise customers, present products, and handle administrative tasks in retail or the service sector

Verkaufsberater/in are the direct link between companies and customers. You analyze needs, present products professionally, and support existing and new clients. Your work ranges from the shop floor to corporate client contact. It requires strong negotiation skills, high customer focus, and solid product knowledge for successful market sales

FieldSales & Procurement
Education pathSpecialisation / Professional Function
IndustryRetail
Swissdoc 0.613.53.0

02 · Salary

What you can earn

MedianCHF 67'600
CHF 46'600CHF 102'055
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.

Salary by experience

70k80kmedian 68k62k65k70k69k76k81k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 62'400
3-5 yrsCHF 65'039
6-8 yrsCHF 70'000
9-11 yrsCHF 68'880
12-21 yrsCHF 75'780
21+ yrsCHF 81'250

Salary trend

+9% over decade
65k70k66k65k67k72k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 66'000
2017-2019CHF 65'000
2020-2022CHF 67'400
2023-2025CHF 72'000

Top earning cantons

  • SchaffhausenCHF 81'25015 obs.
  • SchwyzCHF 71'50021 obs.
  • GenevaCHF 71'40053 obs.
  • ZugCHF 70'75034 obs.
  • ZurichCHF 69'807256 obs.
  • AargauCHF 68'125152 obs.
View as table
CantonSalaryObs.
SchaffhausenCHF 81'25015
SchwyzCHF 71'50021
GenevaCHF 71'40053
ZugCHF 70'75034
ZurichCHF 69'807256
AargauCHF 68'125152

Top paying industries

  • EducationCHF 79'0506 obs.
  • Banking / Financial institutionsCHF 77'5908 obs.
  • Agriculture / Forestry / WoodCHF 75'7506 obs.
  • Tourism / Travel / RecreationCHF 73'5008 obs.
  • Transport / LogisticsCHF 72'00021 obs.
  • Public administration / AssociationsCHF 71'47318 obs.
View as table
IndustrySalaryObs.
EducationCHF 79'0506
Banking / Financial institutionsCHF 77'5908
Agriculture / Forestry / WoodCHF 75'7506
Tourism / Travel / RecreationCHF 73'5008
Transport / LogisticsCHF 72'00021
Public administration / AssociationsCHF 71'47318

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Verkaufsberater/in

Official education path

The usual path leads through completed initial training, preferably in retail or the commercial sector

Typical training path

Verkaufsberater/in

Prerequisites

  • Completed Grundbildung, preferably in retail or commercial sectors
  • Experience in sales

Requirements

  • Negotiation skills
  • Sociability
  • Communication skills
  • High customer orientation
  • Industry, brand, and product knowledge

Where this can lead

Lateral entry is possible if you have initial training in a relevant field and can prove sales experience

04 · Skills & fit

What it takes

Required skills

  • Customer focus
  • Negotiation skills
  • Product knowledge
  • Communication

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You work in shops or at company headquarters. You advise customers on their individual needs. You carefully present products and clarify ordering processes or administrative details

  • You present products professionally and ensure attractive store layouts
  • You analyze wishes and recommend suitable products or services
  • You support existing clients and systematically acquire new business partners
  • You handle ordering processes and take on administrative tasks
  • You represent the brand and inform about sales guidelines
  • You work in the office or visit companies and private individuals

Working conditions

You work in shops, offices, or at corporate clients. Your field of activity covers retail, banks, insurance companies, or the medical sector

Strengths

  • Customer focus
  • Negotiation skills
  • Product knowledge
  • Communication

Trade-offs

  • Customer contact
  • Variety
  • Target requirements
  • Work location

06 · Similar

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