Official education path
The qualification is obtained through higher vocational training or a university degree, complemented by several years of professional experience.
Top HR
Swiss professionsBusiness, Administration & Tourism
Strategische/r Planer/in (Werbung)
You develop strategic concepts for modern advertising campaigns
01 · Overview
What this profession is about
Strategic planners in advertising define goals, analyse target groups, and support clients in developing effective communication concepts.
In the dynamic world of advertising, you are the strategic voice behind every campaign. You analyse target groups, check brand values, and develop concepts that truly work. Together with creative teams and clients, you guide the entire communication process. Your focus is on clarity, relevance, and measurable success.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryAdvertising
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Strategische/r Planer/in (Werbung).
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Strategische Planerinnen und Planer (Werbung)
Typical training path
Strategische Planerinnen und Planer (Werbung)
Prerequisites
- Höhere Berufsbildung, e.g. as Kommunikationsfachmann/-frau BP
- Degree, e.g. in the field of communication
- Several years of professional experience in the advertising industry and/or market research
Requirements
- Business knowledge
- Marketing-oriented thinking
- Flair for communication questions
- Oral and written expression skills
- Organisational and planning skills
Where this can lead
Career changes are possible if you already have several years of professional experience in the advertising industry or market research.
04 · Skills & fit
What it takes
Required skills
- Business understanding
- Marketing-oriented thinking
- Communication skills
- Planning skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit in a strategy meeting and check with the team whether a new advertising message really fits the target group. You evaluate market data and formulate clear recommendations for the next campaign.
- You define clear advertising goals and identify the right target group.
- You check whether the brand message really fits the core values.
- You advise clients on a strategic level throughout the entire process.
- You analyse market data and derive concrete communication strategies from it.
- You coordinate the collaboration between creative teams and clients.
- You ensure that every campaign delivers measurable results.
Working conditions
You work in advertising agencies, communication departments of companies, or as a freelance consultant. Your workplace is usually a modern office with plenty of space for creative brainstorming.
Strengths
- Business understanding
- Marketing-oriented thinking
- Communication skills
- Planning skills
Trade-offs
- High responsibility
- Dynamic requirements
- Deadline pressure
- Client interests
06 · Similar
