Education & Social Work

Meinungsforscher/in

You collect and interpret data on social and political topics

Meinungsforscher/in

01 · Overview

What this profession is about

Meinungsforscher/in plan surveys, analyse data, and create forecasts for clients and media

You dive into the world of numbers and opinions. As experts in social research, you plan surveys, formulate precise questions, and collect data systematically. Your statistical knowledge helps you spot patterns and create reliable forecasts. Whether for political analysis or social trends, your work provides key insights for the public.

FieldEducation & Social Work
Education pathHigher Education Profession
IndustryEducation & Teaching
Swissdoc 0.612.15.0

02 · Salary

What you can earn

MedianCHF 76'410
CHF 50'605CHF 101'000
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Specialist Collection. Based on 389 observations, updated 7 months ago.

Salary by experience

70k80k90kmedian 76k66k71k76k82k84k92k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 65'691
3-5 yrsCHF 71'000
6-8 yrsCHF 76'350
9-11 yrsCHF 81'500
12-21 yrsCHF 84'235
21+ yrsCHF 92'000

Salary trend

+5% over decade
75k80k76k71k80k80k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 76'000
2017-2019CHF 71'085
2020-2022CHF 79'500
2023-2025CHF 79'994

Top earning cantons

  • ZurichCHF 77'587160 obs.
  • BerneCHF 76'65035 obs.
  • Basel-StadtCHF 76'35013 obs.
  • VaudCHF 72'60021 obs.
  • ZugCHF 58'87512 obs.
View as table
CantonSalaryObs.
ZurichCHF 77'587160
BerneCHF 76'65035
Basel-StadtCHF 76'35013
VaudCHF 72'60021
ZugCHF 58'87512

Top paying industries

  • Building trade / Real estateCHF 82'55022 obs.
  • Industry variousCHF 80'6407 obs.
  • UtilitiesCHF 79'76014 obs.
  • Banking / Financial institutionsCHF 78'00083 obs.
  • Health care / Social servicesCHF 77'70013 obs.
  • Information technology / TelecomCHF 77'1755 obs.
View as table
IndustrySalaryObs.
Building trade / Real estateCHF 82'55022
Industry variousCHF 80'6407
UtilitiesCHF 79'76014
Banking / Financial institutionsCHF 78'00083
Health care / Social servicesCHF 77'70013
Information technology / TelecomCHF 77'1755

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Meinungsforscher/in

Official education path

You typically enter this field with a master's degree in social sciences, focusing on statistics and empirical methods.

Typical training path

Meinungsforscher/in

Prerequisites

  • Master Universitäre Hochschule
  • Studies in social sciences (e.g. Sociology, Political Science)
  • Knowledge of statistical methods

Where this can lead

Career changers can enter this field if you already have solid knowledge in empirical social research or data analysis.

04 · Skills & fit

What it takes

Required skills

  • Analytical thinking
  • Statistical skills
  • Communication skills
  • Methodical precision

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You sit at your desk and check the sample groups for a new survey. Then you analyse the incoming answers and prepare the results for publication.

  • You plan surveys systematically and define target groups precisely.
  • You formulate neutral questions for face-to-face or telephone interviews.
  • You organise data collection and check the quality of the surveys.
  • You analyse quantitative and qualitative results using statistical methods.
  • You create reliable forecasts for political or social developments.
  • You present your studies to clients or media in a professional way.
  • You explain complex results clearly after publication.

Working conditions

You work mainly at social research institutes, in private companies, or at universities. Your workplace is usually a modern office with specialised analysis software.

Strengths

  • Analytical thinking
  • Statistical skills
  • Communication skills
  • Methodical precision

Trade-offs

  • High responsibility
  • Strict methodology
  • Project-based work
  • Pressure to stay objective

06 · Similar

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