Culture & Media

Kommunikator/in FH

You shape corporate communications and journalistic reporting.

Kommunikator/in FH

01 · Overview

What this profession is about

Kommunikator/in FH combine strategic corporate appearances with journalistic research and media work.

You stand at the intersection of companies, media, and the public. Whether in PR agencies, newsrooms, or administrative buildings: your goal is to make complex facts understandable and communicate them strategically. You write texts, prepare interviews, and organise campaigns. You switch between the organisation's perspective and that of the public. With analytical insight and linguistic precision, you ensure clear messages and a trustworthy image.

FieldCulture & Media
Education pathHigher Education Profession
IndustryJournalism & Editing
Swissdoc 0.811.25.0

02 · Salary

What you can earn

MedianCHF 117'000
CHF 75'000CHF 203'000
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Kommunikationschefin. Based on 452 observations, updated 7 months ago.

Salary by experience

100k110k120k130kmedian 117k110k99k118k120k131k132k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 110'475
3-5 yrsCHF 99'060
6-8 yrsCHF 117'750
9-11 yrsCHF 120'000
12-21 yrsCHF 130'800
21+ yrsCHF 132'000

Salary trend

+8% over decade
110k115k120k113k110k124k121k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 112'550
2017-2019CHF 110'000
2020-2022CHF 123'710
2023-2025CHF 121'380

Top earning cantons

  • GenevaCHF 141'75015 obs.
  • VaudCHF 121'55016 obs.
  • BerneCHF 120'00054 obs.
  • ZurichCHF 120'000104 obs.
  • AargauCHF 114'05014 obs.
  • LucerneCHF 107'15016 obs.
View as table
CantonSalaryObs.
GenevaCHF 141'75015
VaudCHF 121'55016
BerneCHF 120'00054
ZurichCHF 120'000104
AargauCHF 114'05014
LucerneCHF 107'15016

Top paying industries

  • Chemicals / PharmaceuticalsCHF 182'55812 obs.
  • Banking / Financial institutionsCHF 151'84522 obs.
  • InsuranceCHF 137'00017 obs.
  • Consumer / Luxury goods industryCHF 131'50014 obs.
  • UtilitiesCHF 128'75811 obs.
  • Transport / LogisticsCHF 124'2506 obs.
View as table
IndustrySalaryObs.
Chemicals / PharmaceuticalsCHF 182'55812
Banking / Financial institutionsCHF 151'84522
InsuranceCHF 137'00017
Consumer / Luxury goods industryCHF 131'50014
UtilitiesCHF 128'75811
Transport / LogisticsCHF 124'2506

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Kommunikator/in FH

Official education path

Access is through a university of applied sciences degree, which combines theoretical foundations with practice-oriented communication.

Typical training path

Kommunikator/in FH

Prerequisites

  • gymnasiale Maturität
  • Berufsmaturität
  • Fachmaturität
  • Aptitude assessment at ZHAW
  • At least 1 year of professional experience for students with a gymnasiale Maturität at HWZ and Kalaidos FH

Requirements

  • strong language competence
  • good general knowledge
  • analytical-conceptual skills

Where this can lead

Lateral entry is possible if you have a recognised baccalaureate and at least 1 year of professional experience. Admission requirements vary by university of applied sciences and often require an aptitude assessment.

04 · Skills & fit

What it takes

Required skills

  • Linguistic precision
  • Analytical thinking
  • Media competence
  • Strategic mindset
  • Diplomacy

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You sit at your desk and draft a press release, while simultaneously preparing an interview for an audio format. After consulting with management, you contact the press to convey the core messages.

  • You research relevant information for internal and external target groups.
  • You draft press releases, profiles, and published reports.
  • You plan and organise press conferences and strategic communication campaigns.
  • You prepare statements for audio and video formats.
  • You conduct interviews with experts and spokespersons.
  • You analyse public reactions and adjust the messages.
  • You coordinate communication between specialist departments and the public.
  • You always maintain a clear separation between journalism and corporate appearances.

Working conditions

You work in PR agencies, corporate communications departments, media houses, as well as in associations and public administrations. Your workplace is usually a modern office with flexible working locations.

Strengths

  • Linguistic precision
  • Analytical thinking
  • Media competence
  • Strategic mindset
  • Diplomacy

Trade-offs

  • Time pressure
  • Conflicting goals
  • Public criticism
  • High responsibility

06 · Similar

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