Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 77'187 |
| 3-5 yrs | CHF 80'412 |
| 6-8 yrs | CHF 91'000 |
| 9-11 yrs | CHF 95'275 |
| 12-21 yrs | CHF 106'000 |
| 21+ yrs | CHF 102'000 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Marketingmanager/in HF
You plan marketing strategies and lead teams in the company
01 · Overview
What this profession is about
Marketingmanager/in HF develop strategies, analyse markets and lead teams in SMEs or large companies
As Marketingmanager/in HF, you shape the visibility of products and services. You analyse market trends, create budgets and develop strategies. You work closely with sales management to implement concepts. You lead teams, negotiate with partners and ensure deadlines are met. The role requires analytical thinking and strong communication skills.
FieldBusiness, Administration & Tourism
Education pathContinuing Education Profession
IndustryAdministration, Business & Management
Swissdoc 0.612.20.0
02 · Salary
What you can earn
✓ Exact salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on eMarketing Manager. Based on 1,279 observations, updated 7 months ago.
Salary trend
+3% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 85'000 |
| 2017-2019 | CHF 85'277 |
| 2020-2022 | CHF 89'700 |
| 2023-2025 | CHF 87'974 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Zug | CHF 95'000 | 54 |
| Basel-Land | CHF 91'500 | 20 |
| Basel-Stadt | CHF 91'000 | 60 |
| Geneva | CHF 90'000 | 81 |
| Aargau | CHF 88'400 | 27 |
| Vaud | CHF 88'100 | 94 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Chemicals / Pharmaceuticals | CHF 110'250 | 41 |
| Insurance | CHF 104'000 | 27 |
| Utilities | CHF 100'000 | 15 |
| Medical Technology | CHF 100'000 | 27 |
| Recruitment agency / Staffing | CHF 100'000 | 10 |
| Machine / System construction | CHF 99'500 | 19 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Dipl. Marketingmanager/in HF
Official education path
The part-time training usually takes three years and leads to the Dipl. Marketingmanager/in HF.
Prerequisites
- eidg. Fähigkeitszeugnis (EFZ) as a Kaufmann/-frau, Detailhandelsfachmann/-frau or Mediamatiker/in
Requirements
- Networked thinking and action
- Negotiation skills
- Flair for communication issues
- Good foreign language skills
- Ability to develop, implement and review projects
- Leadership qualities
- Analytical-conceptual skills
Where this can lead
A career change with a different initial qualification is possible if two years of professional experience in marketing can be proven.
04 · Skills & fit
What it takes
Required skills
- Analytical thinking
- Leadership skills
- Strong communication
- Strategic planning
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You meet with your team in the morning to review the latest campaign metrics. Together you check which measures boost reach and adjust the schedule for the next steps.
- You analyse market developments and identify relevant trends for the company.
- You develop key figures and check whether products meet customer expectations.
- You create budgets and plan financial resources for marketing projects.
- You develop strategies and implement marketing concepts together with sales management.
- You lead teams, support staff and coordinate daily workflows.
- You negotiate with business partners and communicate professionally in several foreign languages.
- You review legal frameworks and provide information on media and copyright law.
Working conditions
You work in the marketing departments of SMEs or large companies. Your office is the central hub for strategy development and team coordination, supplemented by meetings with external partners.
Where to learn
- Swiss MarketingNansenstrasse 5, 8050 Zürich
- hfmk.ch Verband der eidg. anerkannten Höheren Fachschulen für Marketing und Kommunikation8004 Zürich
Strengths
- Analytical thinking
- Leadership skills
- Strong communication
- Strategic planning
Trade-offs
- Deadline pressure
- Budget responsibility
- Continuous adaptation
- Team coordination
06 · Similar
