Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 80'500 |
| 3-5 yrs | CHF 88'000 |
| 6-8 yrs | CHF 100'534 |
| 9-11 yrs | CHF 109'000 |
| 12-21 yrs | CHF 100'000 |
| 21+ yrs | CHF 152'000 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Konzepter/in und Texter/in BP
You develop advertising concepts. You write targeted texts for digital media.
01 · Overview
What this profession is about
You plan communication strategies. You write clear texts. You coordinate with graphic and marketing teams.
In the dynamic world of communication, you combine strategic thinking with creative writing. You analyze target groups. You develop thoughtful advertising concepts. You formulate clear messages for various media. Together with graphic designers and marketing specialists, you bring your ideas to life. You ensure your texts are not only read but also understood.
FieldBusiness, Administration & Tourism
Education pathContinuing Education Profession
IndustryJournalism & Editing
Swissdoc 0.612.13.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Concept Designer for New Media. Based on 18 observations, updated 7 months ago.
Salary trend
View as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 99'500 |
| 2017-2019 | CHF 85'000 |
| 2023-2025 | CHF 100'000 |
03 · Pathway
How to enter and grow
- 🎓 Konzepter/in und Texter/in mit eidg. Fachausweis
- ⏱ 1-1,5 Jahre, berufsbegleitend
Official education path
This part-time course lasts 1-1.5 years. It prepares you specifically for the federal professional exam.
Typical training path
Konzepter/in und Texter/in mit eidg. Fachausweis
Curriculum
- Professional Writing Workshop Marketing Writer Corporate Writer Prüfungsvorbereitung
Prerequisites
- eidg. Fähigkeitszeugnis (EFZ) as Kaufmann/-frau, Mediamatiker/in, Interactive Media Designer/in or a minimum 3-year initial training in a sales or graphic profession, and minimum 2 years professional experience in marketing and texts in at least one of the fields: Commercial Communication, Public Relations, Journalism, Marketing, Sales, Direct Marketing, Graphics, Mediamatik, Online-Marketing, Social Media or Interactive Media Design
- eidg. Fachausweis (BP) in communication, PR, marketing, sales or commercial sector, and minimum 2 years professional experience in marketing and texts in at least one of the fields: Commercial Communication, Public Relations, Journalism, Marketing, Sales, Direct Marketing, Graphics, Mediamatik, Online-Marketing, Social Media or Interactive Media Design
- höhere Fachprüfung (HFP) in commercial sector, and minimum 2 years professional experience in marketing and texts in at least one of the fields: Commercial Communication, Public Relations, Journalism, Marketing, Sales, Direct Marketing, Graphics, Mediamatik, Online-Marketing, Social Media or Interactive Media Design
- graduation from a höhere Fachschule (HF), Hochschule or Fachhochschule in commercial sector, and minimum 2 years professional experience in marketing and texts in at least one of the fields: Commercial Communication, Public Relations, Journalism, Marketing, Sales, Direct Marketing, Graphics, Mediamatik, Online-Marketing, Social Media or Interactive Media Design
- graduation from secondary level II or equivalent qualification and minimum 3 years experience in marketing and texts in at least one of the fields: Commercial Communication, Public Relations, Journalism, Marketing, Sales, Direct Marketing, Graphics, Mediamatik, Online-Marketing, Social Media or Interactive Media Design
Requirements
- oral and written expression skills
- strong teamwork skills
- richness of ideas and creativity
- flair for communication matters
- marketing-oriented thinking
- 1Professional Writing Workshop Marketing Writer Corporate Writer Prüfungsvorbereitung
Where this can lead
Career changers can enter with a secondary level II education. They need at least three years of professional experience in marketing or communication.
04 · Skills & fit
What it takes
Required skills
- Creative Writing
- Strategic Thinking
- Team-oriented Collaboration
- Legal Knowledge
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk. You review a new client request. While analyzing the target group, you draft the first text structure for the upcoming campaign.
- You develop comprehensive communication concepts for new product launches.
- You research market reports and analyze the competitive landscape.
- You define clear target groups and formulate suitable messages.
- You write precise texts for websites and social media.
- You coordinate collaboration with graphic designers and editors.
- You review drafts and adapt texts to feedback.
- You ensure legal requirements are met with every publication.
Working conditions
You usually work in offices of advertising and marketing agencies. You also work in internal communication departments. Depending on the project phase, you alternate between creative brainstorming and focused writing.
Where to learn
- Berufsverband der Texterinnen und Texter in der SchweizBachtobelstrasse 53, 8045 Zürich
- Schreibszene SchweizBuchenweg 15, 4242 Laufen
Strengths
- Creative Writing
- Strategic Thinking
- Team-oriented Collaboration
- Legal Knowledge
Trade-offs
- Irregular Working Hours
- High Creative Demands
- Continuous Further Training
- Resilience to Criticism
06 · Similar
