Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 65'691 |
| 3-5 yrs | CHF 71'000 |
| 6-8 yrs | CHF 76'350 |
| 9-11 yrs | CHF 81'500 |
| 12-21 yrs | CHF 84'235 |
| 21+ yrs | CHF 92'000 |
Top HR
Swiss professionsBusiness, Administration & Tourism
Markt- und Werbeforscher/in
You analyse market data to make informed marketing decisions.
01 · Overview
What this profession is about
You collect and analyse market data to help companies make strategic marketing decisions.
Markt- und Werbeforscher/in play a central role in the modern economy. You collect data on consumer behaviour and competitors. You draw clear recommendations from this information. This helps companies place products precisely and run successful campaigns. Your work combines solid statistics, psychological insights, and strategic thinking for market success.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryMarketing
Swissdoc 0.612.15.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Specialist Collection. Based on 389 observations, updated 7 months ago.
Salary trend
+5% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 76'000 |
| 2017-2019 | CHF 71'085 |
| 2020-2022 | CHF 79'500 |
| 2023-2025 | CHF 79'994 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Zurich | CHF 77'587 | 160 |
| Berne | CHF 76'650 | 35 |
| Basel-Stadt | CHF 76'350 | 13 |
| Vaud | CHF 72'600 | 21 |
| Zug | CHF 58'875 | 12 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Building trade / Real estate | CHF 82'550 | 22 |
| Industry various | CHF 80'640 | 7 |
| Utilities | CHF 79'760 | 14 |
| Banking / Financial institutions | CHF 78'000 | 83 |
| Health care / Social services | CHF 77'700 | 13 |
| Information technology / Telecom | CHF 77'175 | 5 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Markt- und Werbeforscher/in
Official education path
You enter the field through a degree in psychology, economics, or sociology, or through advanced vocational training with practical experience.
Typical training path
Markt- und Werbeforscher/in
Prerequisites
- Studium in Psychologie, Wirtschaftswissenschaft oder Soziologie
- höhere Berufsbildung, beispielsweise Marketingfachmann/-frau BP
- praktische Erfahrungen (z.B. in einem Marktforschungsinstitut oder als Produktchef/in)
Requirements
- Flair für Zahlen
- Informatikkenntnisse
- Organisations- und Planungsgeschick
- analytische Fähigkeiten
- systematische Arbeitsweise
Where this can lead
Career changers often take further training courses in data analysis or statistics to catch up on the basics.
04 · Skills & fit
What it takes
Required skills
- Analytical skills
- Numerical aptitude
- Organisational skills
- Systematic working style
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your computer and check survey lists for completeness. Then you prepare the raw data to spot early trends for the next product launch.
- You define clear research hypotheses for new marketing projects.
- You systematically collect data on target groups and competitors.
- You prepare raw information for statistical analysis.
- You interpret complex market data and spot patterns.
- You present results in clear reports.
- You draw up concrete recommendations for product placement.
Working conditions
You usually work in market research institutes, advertising agencies, or the marketing department of companies. Your work takes place mainly in the office at your desk.
Strengths
- Analytical skills
- Numerical aptitude
- Organisational skills
- Systematic working style
Trade-offs
- High attention to detail
- Tight deadlines
- Dependence on data quality
- Theoretical distance
06 · Similar
