Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 100'400 |
| 3-5 yrs | CHF 100'800 |
| 6-8 yrs | CHF 97'000 |
| 12-21 yrs | CHF 94'700 |
Top HR
Swiss professionsTextiles & Fashion
Fachmann/-frau für Kommunikation (Modebranche)
You shape brand images and manage communication for the fashion industry.
01 · Overview
What this profession is about
You work in fashion PR and marketing. You build trust and reach target audiences through various channels.
In the fast-paced fashion world, you are at the centre of public attention. As a communication professional, you shape brand images and run targeted campaigns. You combine creative thinking with strategic marketing. Your goal is to strengthen public trust and inspire new customers with the latest collections.
FieldTextiles & Fashion
Education pathSpecialisation / Professional Function
IndustryFashion & Apparel
Swissdoc 0.340.11.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Fashion Model. Based on 14 observations, updated 7 months ago.
Salary trend
+3% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 97'000 |
| 2023-2025 | CHF 100'000 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Fachleute für Kommunikation in der Modebranche
Official education path
You usually start with a commercial basic qualification. This is followed by specialised training in communication or marketing.
Typical training path
Fachleute für Kommunikation in der Modebranche
Prerequisites
- Grundbildung als Kaufmann/-frau EFZ with further training in communication, marketing, or PR
Where this can lead
Career changers can enter the field if you have relevant professional experience in marketing or media.
04 · Skills & fit
What it takes
Required skills
- Communication skills
- Brand understanding
- Networking
- Strategic thinking
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You check current fashion trends. Together with the marketing team, you design suitable social media posts. Then you coordinate the publication and monitor media feedback.
- You develop strategic communication concepts for new fashion collections.
- You maintain active contact with journalists and influencers.
- You coordinate press conferences and fashion shows for the public.
- You monitor the reach of campaigns on social media.
- You create content for digital and print channels.
- You analyse market trends and derive measures for image management.
Working conditions
You typically work in the marketing department of fashion companies or in specialised PR agencies. Your workplace is often a modern office with direct links to the creative industry.
Strengths
- Communication skills
- Brand understanding
- Networking
- Strategic thinking
Trade-offs
- High dynamism
- Time pressure
- Visibility
- Competitive pressure
06 · Similar
