Official education path
The training is provided by a University of Applied Sciences (HF) with a focus on marketing and sales.
Top HR
Swiss professionsBusiness, Administration & Tourism
Marketing- und Verkaufsleiter/in NDS HF
You develop strategies for the market and sales.
01 · Overview
What this profession is about
Marketing- und Verkaufsleiter/in NDS HF plan advertising strategies, manage communication and drive sales forward.
As Marketing- und Verkaufsleiter/in NDS HF, you actively shape your brand's visibility. You analyse current market trends, create targeted campaigns and coordinate sales closely. You combine strategic thinking with practical action. Your focus is on sustainable growth, innovative solutions and strong customer loyalty in a competitive market.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryWholesale
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Marketing- und Verkaufsleiter/in NDS HF.
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Marketing- und Verkaufsleiterinnen und -leiter
Typical training path
Marketing- und Verkaufsleiterinnen und -leiter
Prerequisites
- Berufsprüfung BP
- Höhere Fachprüfung HFP
- Höhere Fachschule (HF)
- Several years of professional experience in marketing and/or sales
Requirements
- Business administration knowledge
- Leadership and social skills
- Customer and service orientation
- Marketing-oriented thinking
- Analytical skills
Where this can lead
Career changers can enter with several years of professional experience in marketing or sales plus a professional exam.
04 · Skills & fit
What it takes
Required skills
- Strategic thinking
- Leadership strength
- Customer focus
- Analytical skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and review the results of the last advertising campaign. Then you discuss the next sales steps for the new product line with the sales team.
- You analyse market strategies and plan concrete advertising measures.
- You develop consistent communication concepts for your own business unit.
- You turn market research results into innovative product offers.
- You understand the psychological aspects of the sales process.
- You coordinate sales activities and manage customer communication.
- You monitor the effectiveness of the marketing channels used.
Working conditions
You usually work in the marketing departments of companies or in specialised agencies.
Where to learn
- MBSZ Marketing & Business School Zurich AGStampfenbachstr. 6, 8001 Zürich
- Swiss Marketing AcademyJosefstrasse 59, 8005 Zürich
- Swiss Marketing Institute AGSchwarzenburgstrasse 236, 3098 Köniz
- Bildungszentrum BVS St. GallenVadianstrasse 45, 9001 St. Gallen
Strengths
- Strategic thinking
- Leadership strength
- Customer focus
- Analytical skills
Trade-offs
- High pressure
- Responsibility
- Variety
06 · Similar
