Official education path
Training is provided through specialised further education or career changes in the marketing and events industry.
Top HR
Swiss professionsBusiness, Administration & Tourism
Messeplaner/in
You develop trade fair concepts and coordinate the entire project process.
01 · Overview
What this profession is about
Messeplaner/in design exhibitions, coordinate setup and dismantling, and manage collaboration with suppliers.
In the dynamic world of trade fairs and exhibitions, Messeplaner/in are the architects behind the scenes. You turn creative ideas into well-thought-out overall concepts. From the first funding idea to the final evaluation, you accompany every step. You coordinate the setup, execution, and dismantling. Your work combines organisation with creative thinking.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryCorporate Communications & PR
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Messeplaner/in.
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Messeplanerinnen und -planer
Typical training path
Messeplanerinnen und -planer
Prerequisites
- Ausbildung in der Marketing- oder Kommunikationsbranche z.B. als Marketingfachmann/-frau BP, Kommunikationsfachmann/-frau BP oder als Eventmanager/in
- Berufserfahrung in der Messe- und/oder Veranstaltungsbranche
Requirements
- betriebswirtschaftliche Kenntnisse
- marketingorientiertes Denken
- Flair für Zahlen
- Organisations- und Planungsgeschick
- Kreativität
04 · Skills & fit
What it takes
Required skills
- Business acumen
- Marketing-oriented thinking
- Flair for numbers
- Organisational skills
- Creativity
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You stand at the exhibition stand, check the signage, and coordinate the final deliveries with the catering companies.
- You develop creative overall concepts for exhibition and trade fair projects.
- You plan the financing and calculate the necessary budgets.
- You coordinate collaboration with various supplier companies.
- You oversee the setup of the exhibition stands on site.
- You monitor the smooth execution of the entire event.
- You organise the proper dismantling after the fair.
- You evaluate the results for future projects.
Working conditions
You mainly work in exhibition halls, conference centres, or in the offices of event agencies.
Strengths
- Business acumen
- Marketing-oriented thinking
- Flair for numbers
- Organisational skills
- Creativity
Trade-offs
- Project-related strain
- Weekend work
- High responsibility
- Changing work locations
06 · Similar
