Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 62'400 |
| 3-5 yrs | CHF 65'039 |
| 6-8 yrs | CHF 70'000 |
| 9-11 yrs | CHF 68'880 |
| 12-21 yrs | CHF 75'780 |
| 21+ yrs | CHF 81'250 |
Top HR
Swiss professionsSales & Procurement
E-Commerce / Online Shop Manager/in
You successfully manage online shops and digital marketing campaigns.
01 · Overview
What this profession is about
You plan digital campaigns, manage webshops, and analyse sales figures for online retail.
FieldSales & Procurement
Education pathSpecialisation / Professional Function
IndustryRetail
Swissdoc 0.613.53.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Purchasing Assistant. Based on 1,495 observations, updated 7 months ago.
Salary trend
+9% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 66'000 |
| 2017-2019 | CHF 65'000 |
| 2020-2022 | CHF 67'400 |
| 2023-2025 | CHF 72'000 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Schaffhausen | CHF 81'250 | 15 |
| Schwyz | CHF 71'500 | 21 |
| Geneva | CHF 71'400 | 53 |
| Zug | CHF 70'750 | 34 |
| Zurich | CHF 69'807 | 256 |
| Aargau | CHF 68'125 | 152 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Education | CHF 79'050 | 6 |
| Banking / Financial institutions | CHF 77'590 | 8 |
| Agriculture / Forestry / Wood | CHF 75'750 | 6 |
| Tourism / Travel / Recreation | CHF 73'500 | 8 |
| Transport / Logistics | CHF 72'000 | 21 |
| Public administration / Associations | CHF 71'473 | 18 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 E-Commerce / Online Shop Manager/in
Official education path
Training is provided through specialised courses or certificate programmes in digital marketing.
Typical training path
E-Commerce / Online Shop Manager/in
Prerequisites
- Abschluss höhere Berufsbildung (eidg. Diplom, eidg. Fachausweis, Höhere Fachschule)
- Further education or professional experience in E-Commerce/Online-Marketing
- Good MS-Office skills
Requirements
- Strong flair for digital communication
- Passion for E-Commerce and Online-Marketing
Where this can lead
Career changers can often enter the field if you have proven practical experience in digital marketing or sales.
04 · Skills & fit
What it takes
Required skills
- Analytical thinking
- Communication skills
- Technical understanding
- Creative mindset
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You check the performance data from last week in the morning. You adjust the banner ads for the next campaign. Then you coordinate product descriptions with the service team. This ensures all orders are processed on time.
- You optimise webshops and ensure legal compliance.
- You manage social media and actively engage the online community.
- You analyse sales figures and draw strategic conclusions.
- You coordinate with external advertising agencies and freelancers.
- You design newsletters and promotional materials for targeted customer outreach.
Working conditions
You usually work for trading companies, manufacturers, or specialised agencies. Your workplace is typically a modern office with direct access to digital tools.
Strengths
- Analytical thinking
- Communication skills
- Technical understanding
- Creative mindset
Trade-offs
- High pace
- High responsibility
- Multitasking
- Data protection
06 · Similar
