Culture & Media

Verleger/in

You run publishing houses and oversee publications from the first idea to the final print.

Verleger/in

01 · Overview

What this profession is about

Verleger/in manage publishing houses, support authors, and oversee the production of books and digital media.

You are responsible for the entire life cycle of a book or magazine. You guide the process from the initial idea and editing stage to the finished product. You coordinate with authors, plan budgets, and develop marketing strategies. Your goal is to find content that excites readers and ensures economic success for the publishing house.

FieldCulture & Media
Education pathHigher Education Profession
IndustryPublishing
Swissdoc 0.811.32.0

02 · Salary

What you can earn

MedianCHF 82'916
CHF 56'700CHF 126'000
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Editor. Based on 507 observations, updated 7 months ago.

Salary by experience

70k80k90k100kmedian 83k78k72k83k91k100k100k0-2 yrs3-5 yrs6-8 yrs9-11 yrs12-21 yrs21+ yrs
View as table
ExperienceSalary (CHF)
0-2 yrsCHF 78'000
3-5 yrsCHF 71'750
6-8 yrsCHF 83'470
9-11 yrsCHF 90'740
12-21 yrsCHF 99'825
21+ yrsCHF 100'000

Salary trend

+12% over decade
75k80k85k76k83k81k85k2014-20162017-20192020-20222023-2025
View as table
PeriodSalary (CHF)
2014-2016CHF 75'500
2017-2019CHF 82'672
2020-2022CHF 81'000
2023-2025CHF 84'775

Top earning cantons

  • ZurichCHF 90'428179 obs.
  • GenevaCHF 82'00012 obs.
  • BerneCHF 80'50045 obs.
  • AargauCHF 79'30021 obs.
  • LucerneCHF 78'75017 obs.
  • Basel-StadtCHF 62'50014 obs.
View as table
CantonSalaryObs.
ZurichCHF 90'428179
GenevaCHF 82'00012
BerneCHF 80'50045
AargauCHF 79'30021
LucerneCHF 78'75017
Basel-StadtCHF 62'50014

Top paying industries

  • InsuranceCHF 110'00012 obs.
  • Banking / Financial institutionsCHF 108'6679 obs.
  • Health care / Social servicesCHF 95'55011 obs.
  • Industry variousCHF 92'52510 obs.
  • Public administration / AssociationsCHF 91'00021 obs.
  • Machine / System constructionCHF 91'0007 obs.
View as table
IndustrySalaryObs.
InsuranceCHF 110'00012
Banking / Financial institutionsCHF 108'6679
Health care / Social servicesCHF 95'55011
Industry variousCHF 92'52510
Public administration / AssociationsCHF 91'00021
Machine / System constructionCHF 91'0007

03 · Pathway

How to enter and grow

Swiss training pathway available in the full profile

  • 🎓 Verleger/in

Official education path

Entry is usually through career changers or relevant professional experience in the media sector.

Typical training path

Verleger/in

Prerequisites

  • Media literacy

Where this can lead

Career changes are possible if you have already worked in editing or marketing. Further business education also supports advancement into publishing management.

04 · Skills & fit

What it takes

Required skills

  • Editorial sensitivity
  • Business mindset
  • Coordination skills
  • Decisiveness

Personality fit

  • Swiss career path
  • Career transition
  • Professional growth

05 · Daily reality

What the work feels like

Typical day

You sit at your desk and carefully review a new manuscript for content and format. At the same time, you discuss planned advertising campaigns for the upcoming release with the marketing team.

  • You run or operate a publishing house for various types of publications.
  • You support authors in creating their works.
  • You edit manuscripts and check them for content quality.
  • You draft publishing contracts and handle the legal framework.
  • You plan the production and coordinate the printing processes.
  • You develop marketing concepts to promote the products.
  • You hold financial responsibility for the entire program.

Working conditions

You work in publishing buildings or modern office spaces with editorial rooms. You often move between your desk, meeting rooms, and printing facilities.

Strengths

  • Editorial sensitivity
  • Business mindset
  • Coordination skills
  • Decisiveness

Trade-offs

  • High responsibility
  • Tight schedules
  • Diverse tasks
  • Market pressure

06 · Similar

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