Salary by experience
View as table
| Experience | Salary (CHF) |
|---|---|
| 0-2 yrs | CHF 50'700 |
| 3-5 yrs | CHF 51'000 |
| 6-8 yrs | CHF 54'600 |
| 9-11 yrs | CHF 61'100 |
| 12-21 yrs | CHF 65'520 |
| 21+ yrs | CHF 79'450 |
Top HR
Swiss professionsTextiles & Fashion
Fashion Influencer
You shape your personal style into a brand on social media
01 · Overview
What this profession is about
Fashion Influencer market their personal style via social media and share insights on fashion, lifestyle, and brands as opinion leaders
Your personal style becomes a brand. As a Fashion Influencer, you use social media to share your passion for fashion, cosmetics, or travel with a community. You report authentically on products, design advertising campaigns, and build your own label. This profession requires creativity, self-confidence, and a sure hand with digital channels.
FieldTextiles & Fashion
Education pathSpecialisation / Professional Function
IndustryJournalism & Editing
Swissdoc 0.320.29.0
02 · Salary
What you can earn
✓ Strong salary match
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Bekleidungsgestalterin. Based on 78 observations, updated 7 months ago.
Salary trend
+6% over decadeView as table
| Period | Salary (CHF) |
|---|---|
| 2014-2016 | CHF 52'500 |
| 2017-2019 | CHF 53'400 |
| 2020-2022 | CHF 53'750 |
| 2023-2025 | CHF 55'900 |
Top earning cantons
View as table
| Canton | Salary | Obs. |
|---|---|---|
| Berne | CHF 55'900 | 16 |
Top paying industries
View as table
| Industry | Salary | Obs. |
|---|---|---|
| Commercial operation / Skilled crafts | CHF 57'950 | 24 |
| Industry various | CHF 55'200 | 21 |
| Retail trade / Wholesaling | CHF 47'060 | 7 |
| Service sector in general | CHF 46'428 | 10 |
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Fashion Influencer
Official education path
There is no recognized training program, so interested individuals usually continue their education through personal practice and digital courses.
Typical training path
Fashion Influencer
Prerequisites
- Completed training in the fashion industry or in a related profession
Requirements
- Intuition and passion for social media
- Confident use of social media
- Good self-confidence
- Creativity
04 · Skills & fit
What it takes
Required skills
- Digital affinity
- Creative intuition
- Confident presence
- Brand understanding
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit in front of the camera, plan your next outfit, and write the perfect caption for your followers. In between, you check the latest trends and exchange ideas with brand representatives about cooperation opportunities.
- You develop your personal style and turn it into a recognizable brand.
- You regularly create content for various social media channels and reach your target audience.
- You research current trends in fashion, cosmetics, and lifestyle for your followers.
- You market yourself and act as a trusted voice for advertising messages.
- You actively maintain communication with your community and answer their questions.
- You coordinate cooperations with brands and strategically design joint campaigns.
Working conditions
You usually work remotely from home or your own studio. Your digital workspace includes social media platforms, camera equipment, and communication with brand representatives.
Where to learn
- Schweizerische Textilfachschule (STF)Klosterstrasse 32, 8406 Winterthur
Strengths
- Digital affinity
- Creative intuition
- Confident presence
- Brand understanding
Trade-offs
- Constant visibility
- Competitive pressure
- Uncertain income structure
06 · Similar
