Official education path
Training is provided through various courses at schools that award the Marketingassistent/in qualification.
Top HR
Swiss professionsBusiness, Administration & Tourism
Marketingassistent/in
You support marketing teams with projects and administration
01 · Overview
What this profession is about
Marketingassistent/in support marketing teams with projects, administration, and customer inquiries
In the dynamic world of marketing, you take on a key support role. You coordinate administrative processes, prepare marketing campaigns, and analyse market data. With your organisational skills and strong communication, you ensure projects run smoothly. You handle customer inquiries professionally. This profession combines commercial precision with creative marketing understanding.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryMarketing
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on Marketingassistent/in.
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
- 🎓 Marketingassistent/in
Prerequisites
- Kaufmännische Grundbildung (EFZ or comparable qualification)
- Course of study with the qualification Marketingassistent/in
Requirements
- Service orientation
- Communication skills
- Organisational skills
- Enjoyment of administrative tasks
- Marketing-oriented thinking
- Foreign language skills
Where this can lead
A career change is often possible with initial commercial training and practical work experience. Additional courses in specific marketing areas complete the profile.
04 · Skills & fit
What it takes
Required skills
- Service orientation
- Communication skills
- Organisational skills
- Marketing-oriented thinking
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and update customer master data, while a new campaign is coordinated at the same time. In between, you discuss the next sales steps with the team and adjust the documents.
- You support marketing managers with planning and implementing projects.
- You organise administrative processes and coordinate internal appointments.
- You actively participate in preparing marketing campaigns.
- You handle incoming customer inquiries and create sales documents.
- You research industry-relevant information for product managers.
- You analyse market data and present it clearly.
Working conditions
You usually work in marketing departments of companies or agencies. Your workplace is a modern office with access to digital tools.
Strengths
- Service orientation
- Communication skills
- Organisational skills
- Marketing-oriented thinking
Trade-offs
- High workload density
- Changing tasks
- Deadline pressure
06 · Similar
