Official education path
Entry is usually through initial business training combined with practical experience in the PR field.
Top HR
Swiss professionsBusiness, Administration & Tourism
PR-Assisten/in
You support PR teams with campaigns and social media
01 · Overview
What this profession is about
PR-Assisten/in handle administrative tasks, manage client relations, and create social media content for communication campaigns.
In this role, you take on key administrative and organisational tasks in the PR team. You plan communication measures, manage client relationships, and maintain social media channels. Your support at events and campaigns ensures smooth operations. With your organisational skills and strong communication abilities, you actively shape public perception and contribute to a successful corporate image.
FieldBusiness, Administration & Tourism
Education pathSpecialisation / Professional Function
IndustryCorporate Communications & PR
Swissdoc 0.612.21.0
02 · Salary
What you can earn
No verified Swiss salary data is available for this profession yet.
Salaries reflect Swiss market data. Range covers entry to senior. Salary reference based on PR-Assisten/in.
03 · Pathway
How to enter and grow
Swiss training pathway available in the full profile
Typical training path
PR-Assisten/in
Prerequisites
- Kaufmännische Grundbildung (EFZ or comparable qualification)
- Professional experience and/or further training in the PR or communications field (advantageous)
Requirements
- Service orientation
- Communication skills
- Creativity
- Organisational skills
- Enjoyment of administrative work
- Foreign language skills
Where this can lead
Career changers can enter the field if you have related business training or proven practical experience in communication.
04 · Skills & fit
What it takes
Required skills
- Service orientation
- Communication skills
- Organisational skills
- Creativity
- Foreign language skills
Personality fit
- Swiss career path
- Career transition
- Professional growth
05 · Daily reality
What the work feels like
Typical day
You sit at your desk and check new social media drafts daily for accuracy and style. After that, you coordinate logistics for an upcoming press event and align with the involved departments.
- You support the PR team in planning campaigns.
- You create and maintain content for various social media channels.
- You manage client inquiries and coordinate internal communication.
- You organise press conferences and oversee their logistical flow.
- You check drafts for formal accuracy and style.
- You carry out administrative tasks for ongoing communication projects.
Working conditions
You work in PR agencies, corporate communications departments, or public institutions. Your workplace is usually a modern office with a flexible working environment.
Strengths
- Service orientation
- Communication skills
- Organisational skills
- Creativity
- Foreign language skills
Trade-offs
- Dynamic work environment
- Administrative workload
- Event-related pressure
- Public scrutiny
06 · Similar
